Quad Play Report 2011-2016: Strategies for a Converged Future
NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Quad Play Report 2011-2016: Strategies for a Converged Futurehttp://www.reportlinker.com/p0765580/Quad-Play-Report-2011-2016-Strategies-for-a-Converged-Future.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telephony
Report Details
Retaining and Building Customer Base in Times of Economic Turbulence
With price wars ongoing, revenues dwindling, and an industry leaning towards fixed-mobile convergence in many markets, what can operators do to stay ahead of the curve?
Multi play packages are emerging as a dominant strategy in markets across the globe, as their promises of convergence, personalisation, ease of use, financial savings, and unified billing prove increasingly attractive to customers in a competitive market. Quadruple play - the bundling of broadband, television, fixed-line and mobile telephony, enlisted from a single service provider - is the commercial zenith that telcos and cablecos are building towards.
Visiongain's report demonstrates through case studies and investigation of the world's major markets how quad play strategy has substantial impact on church reduction, ARPU growth, and competitive advantage. Over the report's five year forecast period (2011-2016), early and effective multi play positioning will separate dominant telcos from the rest of the pack, determining who will sustain growth in a competitive global market characterised by frugal customers with high expectations.
In changing economic times, customer loyalty is the product of inexpensive, easy-to-use multimedia services. Operators will make their mark by forging partnerships, heeding customer usage surveys, expanding their value-added services, and adopting cost-effective multi play strategies. These are the building blocks of a market that visiongain values at US $125.3 billion globally, with prospects of steady and considerable growth over the forecast period.
Sizing up Existing Offerings Global Outlook North America Europe Asia-Pacific Latin America Middle-East What is Unique about this Report? Who needs to read this report?The positive outcomes of quad play strategy are well-documented and incontestable. Visiongain's research reveals how and why MNOs and MVNOs have used quad play to cement themselves in their respective markets and why moving towards converged solutions is the most economically practicable and intuitive business model from both a consumer and enterprise-oriented standpoint.
• Television NetworksThe battle for quad play dominance among industry rivals will be, to a large degree, determined by content. Faced with a few comparably-priced options, the quality of media content (specifically video content) will direct a consumer's choice. Thus, content producers glean better understanding of their output's value and learn how to establish smart, fruitful partnerships in an industry that is reliant upon them for survival.
• Equipment Vendors
The IP Multimedia Subsystem is the future of convergence and convergence is the future of telecommunications. As infrastructure becomes open and standardised across a range of services, support of multimedia telephony and voice call continuity will be an invaluable asset. Manufacturers at the forefront of this transition stand to reap considerable benefits.
• Internet Service ProvidersWell-maintained and extensively deployed fibre-optic networks are a tremendous commodity on the quad play market. This report details how infrastructure and range of influence can heavily dictate a company's success in amassing and retaining customers.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of ContentsE1 World Markets Moving Towards Converged Services
E2 Market Opportunities
E3 Modification of Business Models
E4 Identification of Industry Markers
E5 Key Findings of This Report
1. Media Consumption in a Converged World1.1 Growth in Mobile Subscribers1.2 Dwindling Operator Revenues1.2.1 Fixed-Mobile Substitution1.2.2 Fixed-Mobile Convergence1.3 Trends in Household Entertainment1.3.1 Television1.3.2 Broadband1.3.3 Connected Homes1.3.4 What is Quad Play?1.4 Churn Reduction1.4.1 Revision of Price Structures1.5 Unique Threats to Each Media Industry1.6 The Road to Convergence1.6.1 IMS1.6.1.1 IMS and IPTV1.6.1.2 Early Adopters1.6.1.3 Asia-Pacific Lead IMS Market1.6.1.4 Subscribers1.7 Brand Differentiation1.8 Aim1.9 Key Questions Answered by this Report1.10 Scope1.11 Target Audience1.12 Methodology
2. Advent of New Technologies
2.1 Omnipresence and Multi-purpose Applications of Mobile
2.1.1 Mobile VoIP
2.1.2 Wi-Fi Telephony
2.1.2.1 Femtocells
2.1.3 Mobile Phones as Media Consumption Devices
2.1.3.1 Mobile TV and Video
2.2 Changing Face of Television
2.2.1 HDTV and 3DTV
2.2.2 Reaction from Providers
2.2.3 An Insulated Industry
2.3 Broadband: Fixed and Mobile
2.3.1 Fibre to the Home (FTTH)
2.3.2 Fibre to the Building (FTTB)
2.3.3 Consumer Wants
2.4 Other Opportunities and Enablers for Quad Play Progress
2.4.1 Home Area Networking
2.4.2 Personal Cloud
3. Quad Play: Operator Case Studies3.1 América Móvil3.1.1 América Móvil's Range of Influence3.1.2 Early Establishment and Market Dominance in Mexico3.1.3 Dividing and Conquering3.1.4 Reconstruction of a Fractured Empire3.1.5 Quad Play and Multi Play Offerings3.1.5.1 Brazil3.1.5.2 Threats to Brazilian Quad Play3.1.5.3 Mexico3.1.5.4 Colombia3.1.5.5 Chile3.2 AT&T3.2.1 Value-Added Services3.2.1.1 U-Verse Response to Customer Demand3.2.1.2 Integrating Smartphones into the Television Experience3.2.1.3 100% IPTV3.2.2 Pricing3.2.3 Brand Differentiation3.2.4 AT&T's Quad Play Demonstrates Marked Impact in US Market3.2.4.1 Capital Expenditures3.2.4.2 Comparative Advantage3.3 Virgin3.3.1 Virgin UK3.3.1.1 Pioneer Status3.3.1.2 Virgin Mobile UK3.3.1.3 Strengthening the Broadband3.3.1.4 Impact on Churn with Triple and Quad Play3.3.1.5 UK Partnerships3.3.1.6 Quad Play Gains3.3.1.7 Absolute Advantage3.3.2 Virgin France3.3.2.1 The Gauntlet Match of European Mobile3.3.2.2 French Partnerships3.2.2.3 Virgin's Winning Strategy3.4 SingTel3.4.1 Singapore: Big Fish in a Small Pond3.4.1.1 mio TV3.4.1.2 mio Bundles3.4.2 Optus3.4.2.1 Partnership with Foxtel3.4.2.2 Pricing3.4.3 Asia-Pacific and Africa
4. Forecasting Quad Play Growth
4.1 Roads to Quad Play
4.1.1 Bundles
4.1.2 Network Consolidation
4.1.3 FMC Impact
4.1.3.1 T-Mobile
4.1.3.2 Vodafone
4.1.3.3 Plantronics Calisto 800-series
4.2 Europe
4.2.1 Mergers and the Changing Face of European Telephony
4.3 North America
4.3.1 The Rise of IPTV
4.3.2 Tapered Decline of Fixed-Line Telephony
4.3.3 Convergence
4.3.4 Quad Play Forecasts
4.4 Asia-Pacific
4.4.1 China: Large Market with Small Quad Play Penetration Prospects
4.4.1.1 IPTV in China
4.4.1.2 The Success of Mobile Broadband
4.4.1.3 Forecasts for China
4.4.2 Japan
4.4.2.1 NTT DoCoMo
4.5 Latin America
4.6 MENA
5. Strategies for Quad Play5.1 Responding to Customer Wants5.1.1 Positioning5.2 Technology5.3 Forging Partnerships and Keeping Track of Competitors5.4 Pricing Schemes5.5 Brand Differentiation5.5.1 Quad Play as an MVNO Strategy5.6 Sustainability5.6.1 Managed Services
Glossary
Appendix AAbout visiongain
Appendix B
Visiongain Report Evaluation Form
List of Charts in this ReportChart 1.2: Global FMC Subscriptions (2011-2016)
Chart 1.3: Global Television Households (2011-2016)
Chart 1.8: IMS Subscribers (2011-2016)
Chart 2.1: Global mVoIP Subscribers
Chart 2.2: Global Market mVoIP
Chart 2.3: Global Shipments of Wi-Fi Handsets
Chart 2.4: Global Femtocell Market Value
Chart 2.5: Growth of Mobile Data Revenues
Chart 2.6: Global Mobile TV Revenues
Chart 2.7: Fluctuation of ASP for LCD TVs (2010-2011)
Chart 2.8: Worldwide HDTV Shipments
Chart 2.9: Penetration of HDTV Content in US and UK Homes (2011-2016)
Chart 2.10: Regional Fixed Broadband Subscriptions (2011)
Chart 2.11: Region Fixed Broadband Subscriptions as Share of Global Market (2011)
Chart 2.12: Fixed Broadband Penetration Within Regional Markets (2011)
Chart 3.3: América Móvil Subscriber Numbers (2010-2011)
Chart 3.4: América Móvil Subscription Share by Type (2010-2011)
Chart 3.5: América Móvil's Annual Growth Rate by Service (2010-2011)
Chart 3.6: Claro Chile Revenues and Mobile Subscribers (2010-2011)
Chart 3.10: AT&T Video Subscriber Segment
Chart 3.12: Virgin UK Mobile Subscribers (2007-2011)
Chart 3.13: Virgin UK Customer Losses by Number of Subscriptions (2011)
Chart 3.14: Virgin UK Customer Base by Subscription Type (2011)
Chart 3.16: French Mobile and Broadband Connections by Provider (2011)
Chart 3.17: French Mobile and Broadband Market Share by Provider (2011)
Chart 3.19: Singaporean Media Market (2011)
Chart 3.20: SingTel Singapore Market Operating Revenues (2010-2011)
Chart 4.1: Regional Multi Play Market Revenues (2011)
Chart 4.2: Regional Multi Play Market Revenues (2016)
Chart 4.3: Households Subscribed to Multi Play Bundles (2016)
Chart 4.5: Europe Multi Play Revenues (2010-2016)
Chart 4.6: European Multi Play Revenue Shares by Country (2016)
Chart 4.7: IPTV Household Subscriptions in the US (2011-2016)
Chart 4.8: North American Mobile and Quad Play Subscribers* (2011-2016)
Chart 4.9: Household Media Subscriptions in North America (2010-2016)
Chart 4.11: Comparison Between China and France - The World's Leading IPTV Markets
Chart 4.13: Latin America Multi Play Market Value (2011-2016)
Chart 4.14: Distribution of Latin America's Multi Play Subscriptions (2016)
Chart 5.2: Quad Play Lifecycle in Developed Markets
Chart 5.3: Quad Play Lifecycle in Developing Markets
Chart 5.4: Factors Influencing Customers Towards Quad Play
List of Figures in this ReportFigure 1.5: Quad Play Value Chain
Figure 1.7: IMS Architecture
Figure 2.13: Fibre to the Premises Models
Figure 3.8: AT&T's LTE Coverage in the US (3Q11 2011)
Figure 4.4: Plantronics Calisto 835 Smart Speakerphone
List of Tables in this ReportTable 1.6: Threats and Solutions for Providers
Table 1.9: Salient Points of Brand Differentiation in Quad Play
Table 2.14: Technologies Pertaining to Quad Play Strategy
Table 3.1: Comparison of Markets and Companies Studied
Table 3.2: América Móvil's Networks and Service Provision in Latin America
Table 3.7: Selection of AT&T Content-Related Apps
Table 3.9: AT&T's Successful Quad Play Strategy
Table 3.11: Comparative Analysis of AT&T's U-Verse and Verizon's FiOS Results (3Q11)
Table 3.15: Virgin's Performance Against Other UK Mobile Service Providers (2011)
Table 3.18: Selected SingTel Operations and Positioning for Quad Play
Table 4.10: Factors Influencing US Internet Users to Switch from Fixed to Mobile
Table 4.12: DoCoMo's Converged Services
Table 5.1: Quad Play SWOT Analysis
Table 5.5: Examples of MVNO Quad Play Strategies
Companies Listed
3 UKAlcatel-LucentAmérica MóvilAOLAT&TBouygues TelecomBTCablecentroCarso Global TelecomChina MobileChina TelecomChina UnicomCiscoClaroComcel ColombiaDeutsche TelekomDigicelEmbratelEricssonEverything EverywhereFacebookFoxtelFrance TelecomGoogleGrupo TelevisaHuaweiIusacellKPNMeru NetworksMetro PCSMicrosoftmmO2MobilKom AustriaMobile Broadband Network Ltd.Net ServiciosNet VirtuaNetgemNew Zealand TelecomNokia SiemensNTL-TelewestOi BrazilOptusOrangePipexProdigy CommunicationsReggefibreResearch in MotionSamsungSatelcaribeSFRSingTelSingTelSkySkypeSpotifySprintStarHubSwisscomTalkTalkTelcelTelecom Italia MobileTelefónicaTelia SoneraTelstraTiscaliT-MobileToshibaTracFone WirelessTV GloboTwitterVerizon WirelessVirginVivoVodafoneYahoo!ZTE To order this report:Telephony Industry: Quad Play Report 2011-2016: Strategies for a Converged FutureMore Market Research ReportCheck our Industry Analysis and Insights
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
Share this article