QUALCOMM and Ubixon to Bring Consumers First Direct View MEMS Displays for Mobile Devices

    LONG BEACH, Calif., May 21 /PRNewswire-FirstCall/ -- QUALCOMM MEMS
 Technologies, Inc., a wholly owned subsidiary of QUALCOMM Incorporated
 ( QCOM), and Ubixon Co., Ltd., a developer of ubiquitous portable
 consumer devices, today at the 2007 Society for Information Displays (SID)
 International Symposium, Seminar and Exhibition announced an agreement to
 integrate QUALCOMM's Micro-Electro-Mechanical Systems (MEMS) displays into
 the next generation of Ubixon Bluetooth(R) stereo headset products.
     QUALCOMM MEMS displays are a technology breakthrough that promise
 substantial performance benefits over competing display technologies. The
 reflective displays, based on Interferometric Modulation (IMOD) technology,
 require no backlighting and can be viewed in bright sunlight and in a wide
 range of environments. Moreover, these displays offer a significant
 reduction in power consumption as compared to other display technologies,
 while extending device battery life and enabling new features. IMOD
 displays work by reflecting light so that specific wavelengths interfere
 with each other to create pure, vivid colors. The phenomenon that makes a
 butterfly's wings shimmer is the same process that gives IMOD displays
 their color.
     MEMS technology uses semiconductor-like and thin-film manufacturing
 processes to produce tiny and highly reliable mechanical devices such as
 sensors, valves and switches. QUALCOMM(R) MEMS devices have been uniquely
 optimized for fabrication on large glass substrates, thus facilitating
 their application to direct view displays.
     Ubixon is recognized in the marketplace for its distinctive line of
 consumer electronic devices, such as the world's first Bluetooth headsets
 with integrated 3D sound technology.
     "We are excited to work with Ubixon toward the common goal of
 delivering innovative solutions to end users," said Dr. John Batey, vice
 president and general manager of QUALCOMM MEMS Technologies. "With the
 delivery of the industry's first direct view MEMS displays, we are
 providing technology that enables mobile devices to be used in more
 environments and for more hours per charge, thereby enhancing consumers'
 user experience."
     "Our tradition at Ubixon is to deliver products that raise the bar in
 terms of quality and usability," said Su-Tab Choi, chief executive officer
 of Ubixon Co., Ltd. "In working with QUALCOMM MEMS Technologies and its
 unique displays, we are continuing that tradition by taking the user
 experience to the next level."
     QUALCOMM MEMS Technologies was formed to take a leadership role in the
 development of display technologies for the full range of consumer-targeted
 mobile products. Using advanced MEMS technologies, QUALCOMM MEMS
 Technologies products reflect QUALCOMM's overall innovation strategy of
 increasing the capability of mobile devices while minimizing power
 consumption requirements. QUALCOMM MEMS Technologies is headquartered in
 San Diego, Calif., with offices in San Jose, Calif. and Hsinchu, Taiwan.
     SID participants are encouraged to stop by booth #2041 to see live
 demonstrations of QUALCOMM MEMS displays. To learn more about QUALCOMM MEMS
 Technologies, please visit: www.qualcomm.com/qmt.
     QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
 delivering innovative digital wireless communications products and services
 based on CDMA and other advanced technologies. Headquartered in San Diego,
 Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE
 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol
 QCOM.
     Ubixon Co., Ltd. (http://www.ubixon.net/English) is an emerging
 developer of ubiquitous portable consumer devices. Headquartered in Seoul,
 South Korea, Ubixon currently exports its patented Bluetooth products to
 North America, Europe and Asia. Ubixon's parent company, Uclick Co., Ltd.,
 is a South Korea-based financial Internet portal and technology company.
     QUALCOMM is a registered trademark of QUALCOMM Incorporated. All other
 trademarks are the property of their respective owners.
     QUALCOMM Contacts:
     Cheryl Schwarzman, QUALCOMM MEMS Technologies
     Phone:  1-858-651-6276
     Email:  contactqmt@qualcomm.com
 
     Emily Kilpatrick, Corporate Communications
     Phone:  1-858-845-5959
     Email:  corpcomm@qualcomm.com
 
     John Gilbert, Investor Relations
     Phone:  1-858-658-4813
     Email:  ir@qualcomm.com
 
     Ubixon Contact:
     Kevin Cho, Ubixon Co., Ltd.
     Phone:  82-2-34-55-1281
     Email:  kevin@ubixon.net
 
 

SOURCE QUALCOMM Incorporated