Quiznos Campaign Embraces 'Everyday Foodie' Trend
Campaign Kicking Off With New Flatbread Chopped Salads, the First in the
Industry That Come With Real Metal Forks
DENVER, June 5 /PRNewswire/ -- Quiznos, the nation's leading quick service restaurant and pioneer of the toasted sandwich, today introduces a new marketing campaign and a national consumer offer of one of its brand new Flatbread Chopped Salads to the first 50 customers in each store absolutely free. The campaign, called "EAT UP" kicks off with the introduction of a bold new menu offering -- Flatbread Chopped Salads -- the first chopped salads to be offered in quick service restaurants. A salad so good, it is deemed "fork-worthy" and will be served with a real fork -- for both dining in at Quiznos and with Flatbread Chopped Salads to go. Another first for Quiznos -- the only national chain to offer real metal forks. The new campaign also marks the end of Baby Bob -- the popular "talking" baby who served as the public face of Quiznos advertising since January 2005. With Baby Bob out of the picture, advertising for the new branding campaign is encouraging consumers to "EAT UP," urging them to not only enjoy food, but to enjoy a higher quality of food. "Quiznos has always met changing customer needs and expectations. Consumers expect fresh, wholesome, flavorful food," said Quiznos Chief Concept Officer Tom Ryan. "As the only national chain catering to the 'everyday foodie,' we are ideally positioned to give consumers what they want. This is the driving concept behind 'EAT UP.'" Quiznos Flatbread Chopped Salads are the perfect menu offering to launch this new initiative. Available for a suggested retail price of $5.29 these hearty salads are served on chopped romaine lettuce and include premium meats and authentic cheeses, all layered together with toasted Italian herbed flatbread. Quiznos is offering four Flatbread Chopped Salad combinations: Roasted Chicken with Honey Mustard, Classic Cobb, Chicken Caesar, and Antipasto. The campaign is also engaging consumers at the grassroots level. In- market promotions at New York City and Chicago commuter hubs will distribute thousands of metal forks and coupons for free Flatbread Chopped Salads on Monday, June 5th. A full page ad in USA Today will also offer consumers an opportunity to visit their local Quiznos and receive one of the new salads for free. The introduction of Flatbread Chopped Salads and real metal forks continues a trend of innovation for Quiznos. In May of 2006, Quiznos became the first and only national quick service restaurant to serve up meals in toasted gourmet bread bowls. At the beginning of the year, the restaurant chain set a new standard for flavor with the introduction of the Prime Rib and Peppercorn sub, a sub sandwich piled high with real prime rib. "Our innovative menu offerings recognize that our consumers are more thoughtful, and are interested in making meal time a more rewarding experience. It's part of a lifestyle," said Ryan. "By offering higher quality selections that appeal to this lifestyle, we've found a stronger way to connect with the consumer. Our goal is to connect with consumers lives, not just their lunch." Quiznos has developed a reputation for their attention-getting branding campaigns. In January 2005, the national chain launched advertising featuring "Baby Bob," a talking infant enamored with Quiznos subs. Spots for the campaign were consistently identified as some of the most popular in the country. About Quiznos Celebrating its 25th Anniversary in 2006, Denver-based Quiznos Sub is a national chain designed for today's busy consumers who are looking for a tasty, fresher alternative to traditional fast food restaurants. Using only premium quality, real ingredients, Quiznos Sub restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 4,800 restaurants, Quiznos Sub is one of the fastest-growing quick service restaurant chains. For more information, visit http://www.quiznos.com.
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