Quiznos Campaign Embraces 'Everyday Foodie' Trend

Campaign Kicking Off With New Flatbread Chopped Salads, the First in the

Industry That Come With Real Metal Forks

Jun 05, 2006, 01:00 ET from Quiznos

    DENVER, June 5 /PRNewswire/ -- Quiznos, the nation's leading quick
 service restaurant and pioneer of the toasted sandwich, today introduces a
 new marketing campaign and a national consumer offer of one of its brand
 new Flatbread Chopped Salads to the first 50 customers in each store
 absolutely free. The campaign, called "EAT UP" kicks off with the
 introduction of a bold new menu offering -- Flatbread Chopped Salads -- the
 first chopped salads to be offered in quick service restaurants. A salad so
 good, it is deemed "fork-worthy" and will be served with a real fork -- for
 both dining in at Quiznos and with Flatbread Chopped Salads to go. Another
 first for Quiznos -- the only national chain to offer real metal forks.
     The new campaign also marks the end of Baby Bob -- the popular
 "talking" baby who served as the public face of Quiznos advertising since
 January 2005. With Baby Bob out of the picture, advertising for the new
 branding campaign is encouraging consumers to "EAT UP," urging them to not
 only enjoy food, but to enjoy a higher quality of food.
     "Quiznos has always met changing customer needs and expectations.
 Consumers expect fresh, wholesome, flavorful food," said Quiznos Chief
 Concept Officer Tom Ryan. "As the only national chain catering to the
 'everyday foodie,' we are ideally positioned to give consumers what they
 want. This is the driving concept behind 'EAT UP.'"
     Quiznos Flatbread Chopped Salads are the perfect menu offering to
 launch this new initiative. Available for a suggested retail price of $5.29
 these hearty salads are served on chopped romaine lettuce and include
 premium meats and authentic cheeses, all layered together with toasted
 Italian herbed flatbread. Quiznos is offering four Flatbread Chopped Salad
 combinations: Roasted Chicken with Honey Mustard, Classic Cobb, Chicken
 Caesar, and Antipasto.
     The campaign is also engaging consumers at the grassroots level. In-
 market promotions at New York City and Chicago commuter hubs will
 distribute thousands of metal forks and coupons for free Flatbread Chopped
 Salads on Monday, June 5th. A full page ad in USA Today will also offer
 consumers an opportunity to visit their local Quiznos and receive one of
 the new salads for free.
     The introduction of Flatbread Chopped Salads and real metal forks
 continues a trend of innovation for Quiznos. In May of 2006, Quiznos became
 the first and only national quick service restaurant to serve up meals in
 toasted gourmet bread bowls. At the beginning of the year, the restaurant
 chain set a new standard for flavor with the introduction of the Prime Rib
 and Peppercorn sub, a sub sandwich piled high with real prime rib.
     "Our innovative menu offerings recognize that our consumers are more
 thoughtful, and are interested in making meal time a more rewarding
 experience. It's part of a lifestyle," said Ryan. "By offering higher
 quality selections that appeal to this lifestyle, we've found a stronger
 way to connect with the consumer. Our goal is to connect with consumers
 lives, not just their lunch."
     Quiznos has developed a reputation for their attention-getting branding
 campaigns. In January 2005, the national chain launched advertising
 featuring "Baby Bob," a talking infant enamored with Quiznos subs. Spots
 for the campaign were consistently identified as some of the most popular
 in the country.
     About Quiznos
     Celebrating its 25th Anniversary in 2006, Denver-based Quiznos Sub is a
 national chain designed for today's busy consumers who are looking for a
 tasty, fresher alternative to traditional fast food restaurants. Using only
 premium quality, real ingredients, Quiznos Sub restaurants offer creative,
 chef-inspired recipes for sandwiches, soups and salads. With more than
 4,800 restaurants, Quiznos Sub is one of the fastest-growing quick service
 restaurant chains. For more information, visit http://www.quiznos.com.

SOURCE Quiznos