DENVER, June 5 /PRNewswire/ -- Quiznos, the nation's leading quick
service restaurant and pioneer of the toasted sandwich, today introduces a
new marketing campaign and a national consumer offer of one of its brand
new Flatbread Chopped Salads to the first 50 customers in each store
absolutely free. The campaign, called "EAT UP" kicks off with the
introduction of a bold new menu offering -- Flatbread Chopped Salads -- the
first chopped salads to be offered in quick service restaurants. A salad so
good, it is deemed "fork-worthy" and will be served with a real fork -- for
both dining in at Quiznos and with Flatbread Chopped Salads to go. Another
first for Quiznos -- the only national chain to offer real metal forks.
The new campaign also marks the end of Baby Bob -- the popular
"talking" baby who served as the public face of Quiznos advertising since
January 2005. With Baby Bob out of the picture, advertising for the new
branding campaign is encouraging consumers to "EAT UP," urging them to not
only enjoy food, but to enjoy a higher quality of food.
"Quiznos has always met changing customer needs and expectations.
Consumers expect fresh, wholesome, flavorful food," said Quiznos Chief
Concept Officer Tom Ryan. "As the only national chain catering to the
'everyday foodie,' we are ideally positioned to give consumers what they
want. This is the driving concept behind 'EAT UP.'"
Quiznos Flatbread Chopped Salads are the perfect menu offering to
launch this new initiative. Available for a suggested retail price of $5.29
these hearty salads are served on chopped romaine lettuce and include
premium meats and authentic cheeses, all layered together with toasted
Italian herbed flatbread. Quiznos is offering four Flatbread Chopped Salad
combinations: Roasted Chicken with Honey Mustard, Classic Cobb, Chicken
Caesar, and Antipasto.
The campaign is also engaging consumers at the grassroots level. In-
market promotions at New York City and Chicago commuter hubs will
distribute thousands of metal forks and coupons for free Flatbread Chopped
Salads on Monday, June 5th. A full page ad in USA Today will also offer
consumers an opportunity to visit their local Quiznos and receive one of
the new salads for free.
The introduction of Flatbread Chopped Salads and real metal forks
continues a trend of innovation for Quiznos. In May of 2006, Quiznos became
the first and only national quick service restaurant to serve up meals in
toasted gourmet bread bowls. At the beginning of the year, the restaurant
chain set a new standard for flavor with the introduction of the Prime Rib
and Peppercorn sub, a sub sandwich piled high with real prime rib.
"Our innovative menu offerings recognize that our consumers are more
thoughtful, and are interested in making meal time a more rewarding
experience. It's part of a lifestyle," said Ryan. "By offering higher
quality selections that appeal to this lifestyle, we've found a stronger
way to connect with the consumer. Our goal is to connect with consumers
lives, not just their lunch."
Quiznos has developed a reputation for their attention-getting branding
campaigns. In January 2005, the national chain launched advertising
featuring "Baby Bob," a talking infant enamored with Quiznos subs. Spots
for the campaign were consistently identified as some of the most popular
in the country.
Celebrating its 25th Anniversary in 2006, Denver-based Quiznos Sub is a
national chain designed for today's busy consumers who are looking for a
tasty, fresher alternative to traditional fast food restaurants. Using only
premium quality, real ingredients, Quiznos Sub restaurants offer creative,
chef-inspired recipes for sandwiches, soups and salads. With more than
4,800 restaurants, Quiznos Sub is one of the fastest-growing quick service
restaurant chains. For more information, visit http://www.quiznos.com.