FT. LAUDERDALE, Fla., Dec. 15 /PRNewswire/ -- Zimmerman Advertising, the country's leading national retail brand-builder, was recently tapped by QVC, one of the world's largest multimedia retailers, to further elevate the brand's interactive and social digital components. Zimmerman's initial efforts are focused on engaging QVC's multimedia shopping community this holiday season.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090316/FL83593LOGO-c )

Zimmerman has also been charged by QVC to leverage its existing social media presence in telling the brand's story, with a goal of fostering a community where its customers respond with their own personal accounts. QVC's social media presence includes communities on Facebook (Facebook.com/QVC), and Twitter (Twitter.com/BehindtheQ).

Peter Farrell, QVC's Director of Brand Development and Strategy, says, "We've already established a very active and engaged community that shares their thoughts, ideas and product reviews and ratings with each other. Now we are collaborating with Zimmerman to provide our customers with even more access to our brands, products and the designers, inventors and founders behind them. Our hope is that this accessibility and information will help make holiday gift giving a little less crazy this season and more enjoyable than ever."

"Social media isn't just about amassing huge quantities of friends and fans. It's about leveraging that following and eventually converting it into sales," says Zimmerman's Scott Thaler, Executive Vice President, Chief Interaction Officer. "We are thrilled to have the opportunity to work with QVC in further connecting its loyal and dedicated customer following to the brand."

Since Zimmerman was brought on board by QVC approximately one month ago, it has already significantly ramped up the multimedia retailer's Facebook presence, growing its fan base by 150 percent. QVC now receives, on average, more than 800 new fans a day.

"The reason for Zimmerman's success in the digital world is the same reason behind our success in everything we do: Brandtailing(TM)" adds Jordan Zimmerman, Founder and CEO of the eponymous agency. "Brandtailing demands more. It's constantly driving forward, insisting on results and attention to the bottom line. Our responsibility in the interactive arena is no different."

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com.

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Zimmerman Advertising

Back to top

RELATED LINKS
http://www.zadv.com