QVC Launches New Social Commerce Platform, toGather
toGather Provides a Destination Where Shopping, Entertainment and Social Are One
WEST CHESTER, Pa., Sept. 30, 2013 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, announced today the launch of its new social shopping platform, toGatherTM, available at gather.qvc.com. toGather is an online gathering place that brings together QVC's vibrant and vocal community of customers, personalities and brands. Users discover something new every day through a stream of recommendations from people and brands they follow.
"toGather is another way we bring the magic of what we do every day on television to the digital space. It's an online destination where customers discover new products and are entertained with people they know and trust," said Claire Watts, QVC U.S. CEO. "Social shopping is all about building relationships, and QVC creates long-term relationships with customers like no other retailer. It's one more way we are changing the way the world shops, together with our customers."
QVC customers are already highly engaged with QVC's social media platforms. U.S. customers who interacted with one or more of QVC's social channels generated more than half a billion dollars in revenue in the 12 months ending June 2013.
On toGather, users can explore what products are trending in the community or set up their own personalized feed by following people and brands that share their sense of style. As a social shopping site, toGather contains everything the consumer needs to have a successful shopping experience, including an integrated shopping cart, a full product catalogue, and trusted recommendations from an active community.
"No one understands social shopping better than QVC," said Craig Donato, Co-founder and former CEO of Oodle who now serves as Vice President of Social for QVC. "Millions of customers tune in to QVC each day to be entertained and discover compelling new products from across the globe, and toGather brings that experience online. We're excited to continue to introduce new and engaging ways for QVC customers to connect with the brands, personalities and products that they love."
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
SOURCE QVC, Inc.
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