R. L. Polk & Co. Introduces On-Line Tool to Help Media Companies Increase Automotive Ad Sales

    SOUTHFIELD, Mich., Aug. 6 /PRNewswire/ -- R. L. Polk & Co. launched
 Polk's On-Line Media Reports-a new tool providing on-line access to
 interactive reports for the media industry. These pre-formatted,
 comprehensive reports provide automotive industry insight to media
 companies so they can better consult with automotive advertising buyers.
     The information in these reports helps media personnel quickly
 understand automotive buying trends, market share and identifies
 opportunities for making smarter advertising recommendations to their
 automotive customers.
     "Our customers asked for a simpler, more efficient means to work with
 our data. This new tool is the direct result of their requests," said
 Audrey Takacs, Polk vice president of Strategic Markets. "These reports arm
 media sales or research organizations with critical automotive information
 to create stronger presentations and present a more consultative image with
 advertising buyers."
     "This new tool from Polk has been a tremendous asset to Entravision,"
 said Susan Knoll, vice president/director of research at Entravision
 Communications. "Given the importance of the automotive category to our
 business, this new tool allows us to better serve our clients with more
 detailed automotive data, historical comparisons, and precise geographic
 analysis. We are excited to 'hit the streets' with this new product."
     Polk's On-Line Media Reports are just one of many offerings aimed at
 helping media companies increase their sales. Full details may be found at
 www.usa.polk.com.
     About R. L. Polk & Co.
     R. L. Polk & Co. is the premier provider of automotive information and
 marketing solutions. Polk collects and interprets global data, and provides
 extensive automotive business expertise to help customers understand their
 market position, identify trends, build brand loyalty, conquest new
 business and gain a competitive advantage. Polk helps automotive
 manufacturers and dealers, automotive aftermarket companies, finance and
 insurance companies, advertising agencies, media companies, consulting
 organizations, government agencies and market research firms make good
 business decisions. A privately held global firm, Polk is based in
 Southfield, Mich. with operations in Australia, Canada, China, France,
 Germany, Japan, the Netherlands, Spain, the United Kingdom and the United
 States.
 
 

SOURCE R. L. Polk & Co.