R. L. Polk & Co. Polk Cross Sell Report Now Helps Used Vehicle Dealers Gain Market Share

Jan 27, 2004, 00:00 ET from R. L. Polk & Co.

    SOUTHFIELD, Mich., Jan. 27 /PRNewswire/ -- R. L. Polk & Co. today launched
 its latest version of the Polk Cross Sell Report to include a used vehicle
 registration and analysis tool that quickly enables automotive dealers to
 better identify and effectively compete in the used vehicle market.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20010104/DETH036LOGO )
     The launch of Polk Cross Sell Report for used vehicles comes as a result
 of the overwhelming success of the Reports for new vehicle registrations.
 Since September 2002, the reports have been able to show how dealers' sales
 stack up against the competition, which vehicles should be promoted and how a
 dealer should stock their new vehicle inventory based on what is or is not
 selling in the market.  Polk Cross Sell Reports deliver a monthly summary to
 the dealer that enables sales opportunities to be easily identified.
     "Our inclusion of used vehicle information was a natural enhancement to
 the Polk Cross Report based on both dealer demand and our comprehensive
 information about the marketplace," said Andrew Price, vice president of the
 Dealer Solutions Group.  "Dealers across the U.S. are telling us repeatedly
 that Polk Cross Sell Reports contain the powerful and intuitive information
 they want, in the format they desire, and at a price point they demand.  No
 dealer should be without it."
     The Polk Cross Sell Report for used vehicles will offer the same features.
 Built from multiple sources including state titles and registrations, and
 using data from all 50 states, both Polk Cross Sell Reports offer dealers:
     *  Executive Summary: A comprehensive and easy-to-understand one-page
 overview of a dealer's market including previous month/year comparisons.
     *  Market Share Report: An estimate of the market size and market share
 based on the number of new vehicles sold and leased.  Dealers can quickly see
 how their sales stack up to their competitors.
     *  Competitive Analysis Report: A listing of the top-selling and bottom-
 selling makes, models and vehicle segments along with sales counts for
 inventory and sales opportunity planning.
     *  Brand Penetration Report: A chart showing new vehicle sales by dealer
 and by ZIP code to help dealers pinpoint where sales are strong and which
 areas need more attention.
     *  All-Brand Analysis Report: A summary of pump-in and pump-out statistics
 for all dealers within a market so they understand their "true" competitors.
     *  Segment / Make / Model Report: A detailed table showing vehicle sales
 by make, model and segment so dealers get a full picture view of their
     About R. L. Polk & Co.
     R. L. Polk & Co. is the premier provider of automotive information and
 marketing solutions.  Polk collects and interprets global data, and provides
 extensive automotive business expertise to help customers understand their
 market position, identify trends, build brand loyalty, conquest new business
 and gain a competitive advantage.  Polk helps automotive manufacturers and
 dealers, automotive aftermarket companies, finance and insurance companies,
 advertising agencies, consulting organizations, government agencies and market
 research firms make good business decisions.  A privately held global firm,
 Polk is based in Southfield, Mich. with operations in Australia, Brazil,
 Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Spain,
 the United Kingdom and the United States.

SOURCE R. L. Polk & Co.