Custom features of the site include a technical integration of video content; integration of real-time news feeds from other owned properties; and student and faculty directories that enable easy searches and profile promotion.
Scott Olivieri, the Information Technology Services Project Leader, shared, "We have a long-term and campus-wide effort to redefine how Boston College is viewed online and it is a collaborative effort across BC stakeholders as well as our agency partner, R2i. R2i has been integral in this process from their strategic recommendations to their custom configurations."
To view the new website, visit http://www.bc.edu/bc-web/schools/law.html. For more on R2i, visit http://www.r2integrated.com/.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Boston College, Microsoft, Hershey, University of Michigan, American Cancer Society, Atlantic Health, University of Arizona, and MasterCard.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/r2i-modernizes-boston-college-law-300354424.html