Rabobank Strategist Forecasts Single Serve Coffee Market to Mushroom to $8 Billion AVT designed coffee kiosks are benefiting from rapid market growth
CORONA, Calif., May 5, 2014 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), a leader in custom kiosks, vending machines, and automated retailing units, commented today on the findings of Rabobank International, which forecast the single service coffee market to more than double within the next few years.
As reported by Vending Times, global beverage strategist Ross Colbert of Rabobank International shared his forecast with operators attending the National Automatic Merchandising Association Coffee Tea & Water show in Nashville.
Rabobank, a global leader in food and agribusiness financing, has many clients from the coffee service, roasting and consumer packaged goods segments, including giants like Aramark, Green Mountain Coffee, and Kraft Foods. These relationships give it deep insight into the coffee market.
Colbert reported that Rabobank forecast the market segment would reach $8 billion by 2017, mushrooming to two and a half times its 2012 size.
Colbert identified several factors driving global coffee demand, among them is a shift to gourmet coffee in the "Away-From-Home" market.
Growth in coffee demand is focused on differentiation, quality and "premiumization," he said. Consumers also place high value on fair trade, health benefits, organic, and details on coffee origins. Moreover, consumer preference for convenience and quality are driving growth in the coffee market, he added.
"Our Marley Coffee Automated Kiosks represent the type of quality, convenience, and brand values that consumers are seeking," Shannon Illingworth, Founder and Chairman of AVT stated. "Marley Coffee's gourmet blends, organic farming methods, fair trade ethics, and high standards for quality are what distinguish our kiosks, and why they are gaining popularity across the nation."
"Expect more mergers and acquisitions," Colbert concluded. "A lot of private-equity investors are excited about coffee… with good reason."
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Read the Vending Times article, at: http://www.vendingtimes.com/ME2/dirmod.asp?sid=EB79A487112B48A296B38C81345C8C7F&nm=Vending+Features&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=E9352DEDCE98442F8D88BF1643E0BADC
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SOURCE AVT, Inc.