RadioShack Announces Partnership With the American Library Association to Help Educate Citizens About the Digital Television Transition

Jun 10, 2008, 01:00 ET from RadioShack Corporation

    FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ -- RadioShack
 Corporation (NYSE:   RSH) and the American Library Association (ALA) today
 announced a nationwide initiative to help educate the public about the
 Digital Television (DTV) Transition set to begin in all 50 states and
 Puerto Rico on Feb. 17, 2009, and at noon, Sept. 8, in the test market of
 Wilmington, N.C.
     Through this partnership, RadioShack's 4,500 company stores and many of
 the 1,000-plus participating franchise stores will offer knowledgeable team
 members to 16,000 ALA public libraries to host educational sessions for
 library patrons. Included in these sessions will be information about why
 the digital television transition is occurring, the benefits digital
 television offers television viewers, what people need to do in order to
 continue receiving over-the-air television broadcasts after the conversion
 occurs, and how to apply for up to two $40 government coupons per household
 to help reduce the costs of obtaining a digital converter box. RadioShack's
 education outreach will also include demonstrations on how to successfully
 set up a digital converter box to an analog television set. Working
 together, the two groups hope to educate citizens in nearly every ZIP Code
 in the U.S.
     "Libraries offer trusted information and public space to communities in
 virtually every corner of the U.S.," said ALA President Loriene Roy, "and
 with RadioShack's help, those libraries will now be able to provide
 hands-on help from experienced technical professionals to help them
 understand the digital television transition and how it may affect them."
     "We're excited to be partnering with the American Library Association
 in the ongoing effort to help educate everyone about this milestone event
 in television broadcasting history," said Peter Whitsett, RadioShack's
 executive vice president, general merchandising manager. "Consumer
 education is the number-one key to ensuring a smooth digital transition.
 While we have focused on store training and advertising to communicate the
 digital transition to our customers, we want to take advantage of every
 opportunity to extend our reputation as the trusted neighborhood
 electronics advisor into the community as a whole. I can think of no better
 way to do this than by having our knowledgeable team members meet
 fact-to-face with library patrons to explain the transition and answer
     ALA members who wish to host a digital television transition
 presentation in their library may make a request directly through
 RadioShack's corporate offices. More details will be provided to ALA
 members at the ALA Annual Conference June 26-July 2, 2008, in Anaheim,
 Calif. In certain markets RadioShack Spanish-speaking team members will be
 available to host presentations for Spanish language patrons.
     Both RadioShack and ALA are members of the DTV Transition Coalition,
 and both have been at the forefront of education efforts on the Transition.
 The ALA has participated in several educational workshops at the FCC and
 FTC, while RadioShack has also joined in several public education events.
 While more than 5,000 RadioShack stores have been actively fulfilling
 in-store requests for digital converter boxes since February 2008,
 customers may also order digital converter boxes through the company's
 Direct to You ordering system or a toll-free number, 1-877-RS-DTV-4U, and
 have the box delivered with no shipping charge.
     In addition to the converter boxes and digital accessories, RadioShack
 also offers other options customers can consider when making the digital
 transition, including various televisions and home entertainment devices
 with built-in digital tuners, Dish Network satellite service and
 subscriptions for local cable providers (offerings vary by market).
     For additional information regarding the DTV transition, visit, or call 1-800-DTV-2009.
     The American Library Association (ALA) is the oldest and largest
 library association in the world with some 66,000 members, primarily
 school, public, academic, and some special librarians, but also trustees,
 publishers, and friends of libraries. The Association provides leadership
 for the development, promotion, and improvement of library and information
 services and the profession of librarianship to enhance learning and ensure
 access to information for all. For more on ALA, please visit
     About RadioShack Corporation
     RadioShack Corporation (NYSE:   RSH) is one of the nation's most
 experienced and trusted consumer electronics specialty retailers. Operating
 from convenient and comfortable neighborhood and mall locations, RadioShack
 stores deliver personalized product and service solutions within a few
 short minutes of where most Americans either live or work. The company has
 a presence through almost 6,000 company-operated stores and dealer outlets
 in the United States and nearly 800 wireless phone kiosks. RadioShack's
 dedicated force of knowledgeable and helpful sales associates has been
 consistently recognized by several independent groups as providing the best
 customer service in the consumer electronics and wireless industries. For
 more information on RadioShack Corporation, or to purchase items online,

SOURCE RadioShack Corporation