RadioShack(R) Introduces New Product Line to Promote Consumer Health And Comfort
LifeWise(TM) Brand to Offer Individuals, Families Tools for Healthy Living
FORT WORTH, Texas, Sept. 29 /PRNewswire/ -- Responding to the growing trend towards healthier lifestyles, RadioShack(R) Corporation (NYSE: RSH), the most trusted consumer electronics specialty retailer, is introducing the LifeWise(TM) (www.lifewiseonline.com ) brand of wellness products that will be available exclusively at RadioShack stores beginning in late September. Technologically advanced, yet affordably priced (ranging from $4.99-$299.99), the LifeWise line includes 20 products and accessories. Their uses range from personal health care and fitness (e.g., a wireless heart monitor; blood pressure monitor) to relaxation (e.g., sleep machine; massagers) and enhanced home comfort (e.g., air purifiers; humidifier; and oscillating heater fan). "In a time when health concerns, such as obesity, diabetes and high blood pressure, are foremost in the public's consciousness, we're proud that the LifeWise brand allows RadioShack to offer a full range of complementary products that meet the growing health interests of consumers," said Christiane Pendarvis, Vice President of Merchandising for Connecting Things at RadioShack. "Carrying on RadioShack's commitment to making products affordable and accessible, the line features well-priced, easy-to-use products that respond to consumer's increasing desires to achieve improved health, personal balance and overall well-being." Starting in September, LifeWise will debut a content-rich Web site (www.LifeWiseonline.com ), which will offer individuals and families answers and tips to enhance health and wellness, as well as detailed product information. In addition, LifeWise will launch a national campaign designed to help Americans take meaningful steps toward improved health and well-being. Extending her relationship with RadioShack, actress and singer Vanessa Williams will be featured in a national media campaign. "Since women typically make the health-related decisions in their homes, the LifeWise brand has been developed with the needs of time-pressed women in mind," explained Pendarvis. "LifeWise is about making health, comfort and peace of mind attainable for women and their families." The following is an overview of the LifeWise product offerings in the areas of personal health and fitness, relaxation, and home comfort: "Personal Best" LifeWise's new line of personal care products offer consumers the right technology to take better care of themselves and their families. For individuals who want to maintain a healthy target heart rate, the Wireless Heart Rate Monitor by LifeWise tracks the user's average heart rate and calories burned. To further help health-conscious individuals achieve their fitness goals, LifeWise offers a compact and easy-to-use Body Fat Analyzer, Pulse Monitor Watch and Digital Pedometer. To help consumers maintain optimal health, LifeWise offers a Wrist-Cuff or Arm-Cuff Blood Pressure Monitor that enables individuals to screen systolic and diastolic blood pressure, along with their pulse, at home. LifeWise's handy Pillbox Timer can remind individuals of their important medication needs, while the LifeWise Digital In-Ear Thermometer can provide a quick, easy and comfortable temperature reading for children and adults. For increased relaxation, LifeWise offers a choice of a Handheld Massager and Rechargeable Handheld Massager to help alleviate body aches and stiffness. In addition, the Aromatherapy Sleep Machine by LifeWise helps relax the senses and help one drift into a restful, rejuvenating sleep. "Hearth and Home" A healthier environment at home has become a priority for many, including asthma and allergy sufferers and pet owners. LifeWise offers a selection of three whisper-quiet Environizer(TM) Electronic Air Purifiers (Ultra, Full-Size and Compact), which help remove dust, dander, pollen and smoke efficiently and conveniently from the air that passes through them. The Environizer Ultra offers additional protection by using ultraviolet light (the same technology used in hospitals and restaurants) to reduce germs and bacteria in the air that passes through it. In addition, the Environizer(TM) Cool Mist Digital Humidifier, which uses anti-bacterial filters that are specially treated to help prevent surface growth of mold and bacteria, restores healthy moisture levels to dry indoor air. The unique oscillating action of the Environizer(TM) Oscillating Heater Fan provides greater home comfort by circulating warmth in a room. About RadioShack Corporation Fort Worth, Texas-based RadioShack(R) Corporation is the nation's most trusted consumer electronics specialty retailer of wireless communications, electronic parts, batteries and accessories as well as other digital technology products and services. With more than 7,000 stores nationwide, it is estimated that 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer. The company's knowledgeable sales associates and brand position, "You've Got Questions, We've Got Answers," support RadioShack's mission to demystify technology in every neighborhood in America. For more information on the company, visit the RadioShack Corporation Web site at www.radioshackcorporation.com . For more information on RadioShack products and services, visit its e-commerce Web site at www.radioshack.com .RELATED LINKS
SOURCE RadioShack Corporation
More by this Source
RadioShack Brings an Additional Concept Store to Manhattan
Nov 26, 2013, 12:23 ET
Mark A. Boerio Joins RadioShack As Senior Vice President Inventory Planning And Allocation
Nov 25, 2013, 09:00 ET
RadioShack Announces Retirement Of Thomas G. Plaskett From Board Of Directors
Nov 18, 2013, 17:50 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.