NEW YORK, Aug. 3, 2015 /PRNewswire/ -- Radius Global Market Research (Radius GMR), a leading global market research firm, appoints Jeanette Vivier as Director of Radius Europe, a new position reporting to Jamie Myers, Radius GMR's Global Director of Client Services. Vivier is responsible for directing the London-based team dedicated to serving clients based and doing business in Europe.
Vivier comes to Radius GMR from Cambridge Market Research where she served as research director. Having worked in South Africa and throughout Europe, the majority of her work has involved international projects requiring cross country analysis and recommendations.
"Jeanette knows what it takes to successfully lead global research initiatives across a range of categories," says Myers. "Her expertise in brand development, especially in evaluating and driving brand equity and guiding new product initiatives, will be a great asset to our clients."
Vivier held senior positions at Ipsos, where she led the UK CPG team. She also held a global account director role at Millward Brown, where she specialized in branding and communication research.
"Jeanette has a wealth of experience across Europe both managing and building teams to service key accounts," adds Myers. "As Radius GMR looks to further expand its global footprint, her leadership in this important market will be critical."
Vivier began her career at Research International after earning a triple degree in sociology, psychology and marketing from University of KwaZulu-Natal. She has also completed postgraduate studies in statistics and consumer research and is a member of the Market Research Society.
Global leadership team grows to meet market demand.
Vivier's appointment expands Radius GMR's global management team. Michael Fodor continues to serve as Managing Director of Radius EMEA focusing his efforts on MEA operations based in Dubai. Cindy Han is Managing Director of Radius Asia serving Greater China, Japan, Korea, Singapore and India.
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies. For more than 50 years, the business has partnered with global marketers to develop insights-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR's approach. Radius GMR is based in New York. Global operations include London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing.
SOURCE Radius Global Market Research