Ralphs to Open First Supermarket in Downtown Los Angeles in More Than 50 Years
Ralphs to present more than $700,000 in donations to downtown schools and
community organizations as part of grand opening
LOS ANGELES, July 19 /PRNewswire/ -- Ralphs Grocery Company announces the opening of downtown Los Angeles' first modern, full-service supermarket on Friday, July 20. The store, featuring Ralphs' popular upscale Fresh Fare design, is located at 645 West 9th Street, between Flower and Olive streets. The store will open to customers at 11 a.m., July 20, following a ribbon-cutting ceremony with downtown Los Angeles residents, community leaders and business leaders. As part of its grand opening festivities, the new downtown Los Angeles store will announce more than $700,000 in donations to several local organizations and schools. The largest grant of $500,000 will go to the Million Trees L.A. Foundation to fund the planting of trees throughout the City of Los Angeles. A $100,000 grant to the Los Angeles Regional Foodbank will also be announced during the store's grand opening celebration. The opening of the new 50,000 square-foot Downtown Ralphs Fresh Fare marks the successful conclusion of a private-public partnership between Ralphs Grocery Company, developer CIM Group and the City of Los Angeles to provide state-of-the-art supermarket service to downtown Los Angeles. The new Ralphs represents an important milestone in the revitalization of downtown Los Angeles, which has been without a full-service supermarket for more than 50 years. The opening also marks Ralphs return to downtown Los Angeles. Ralphs was founded in 1873 with a single store at Sixth and Spring Streets, just blocks from the new store. It's last downtown store, located at 7th and Figueroa, closed in 1950. "Ralphs is pleased to be the first full-service supermarket to serve the residents of downtown Los Angeles and we are proud to be a part of the ongoing redevelopment of downtown Los Angeles," said Dave Hirz, president of Ralphs Supermarkets. "We hope the opening of our new downtown supermarket will provide an impetus for further residential and business development in the area." The Downtown Ralphs Fresh Fare is a one-of-kind store offering expanded grocery, liquor and produce/floral departments, along with a full complement of specialty service departments. "This store is designed to be a one-stop shopping experience," Hirz said. "We believe it has everything a shopper could possibly want in a supermarket." Customers visiting the new Downtown Ralphs Fresh Fare will enjoy an exciting assortment of very special offerings. These include an abundance of fresh and organic produce, a fully staffed meat department featuring the highest quality meats and fresh seafood, a bakery overflowing with aromas of freshly baked breads and gourmet desserts, and a wine cellar featuring a large selection premium wines, spirits and champagnes. As an added feature for customers on the go, or for those who simply want a break, the new store offers fresh sushi, a salad bar, a soup bar, and an extensive selection of ready-to-eat and heat-and-serve items. The state-of-the-art store also features an enhanced service delicatessen where shoppers will find an array of delicious entrees and side dishes that are prepared fresh daily and ready for takeout. For customers planning a special event, the new Fresh Fare store also offers a catering service that can arrange everything from floral decorations to deli and seafood platters to custom decorated cakes. The store also features a full-service Coffee Bean & Tea Leaf mini-cafe offering a full selection of freshly brewed traditional, dark and flavored coffees, whole leaf teas and Dutch hot chocolates. Customers will also enjoy the convenience of the store's full-service pharmacy and in-store dry cleaning service. The new Downtown Ralphs Fresh Fare will employ more than 180 full-time and part-time associates. About 100 staff members have been newly hired from the downtown community. Ralphs shoppers are sure to enjoy Store Director Art Postajian, who has been with Ralphs for more than 30 years. Art most recently managed a Ralphs in Malibu. His new team of service minded associates are ready to meet all of the needs of downtown residents. "I'm excited about the opportunity I've been given to open the first Ralphs in downtown Los Angeles," Postajian said. "We're excited and we're ready. We've been working very hard to get the store ready for our customers, and we're eager to serve their needs. We are committed to providing the downtown Los Angeles area with the finest products and services available." Ralphs was founded in 1873 and currently operates 2643 supermarkets in California, from its headquarters in Los Angeles. The company is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. For more information about Ralphs, please visit http://www.ralphs.com. (Editor's Note: Store Fact Sheet to follow.) FACT SHEET Ralphs Downtown Los Angeles Fresh Fare Store Store Fast Facts Opening Date: 11 a.m. Friday, July 20, 2007 Location: 9th & Flower Streets, Downtown Los Angeles Format: Ralphs Fresh Fare Store Size: 50,553 square feet Construction Began: 2/19/07 Store Director: Art Postajian Store Associates: 180, including more than 100 new hires from the downtown area. Store Hours: 5 a.m. - 1 a.m. Parking: Underground (127 spaces) Store Features -- Produce Department More than 300 varieties of fresh fruits and vegetables, including a large selection of locally grown and organic produce. -- Meat Department Expanded meat department, including a full-service meat case. -- Seafood Department Full-service European-style seafood department, including a fresh sushi station -- Fresh Bakery Full selection of oven fresh breads and pastries, including the best from local bakeries. Cake decorating is available. -- The Bistro A full-service carving station, including a delicious selection of ready-to-eat entrees for breakfast, lunch and dinner. -- Gourmet Cheese Island Features more than 100 varieties of gourmet cheeses from around the world. Staffed by our own trained Cheese Steward. -- Olive & Antipasti Bar A wide variety of fresh olives and Mediterranean-style foods. -- Wine Cellar Walk-in Wine Cellar stocked with the finest wines and staffed by Ralphs-own Fresh Fare Wine Steward. -- The Garden Floral Shoppe Offers a wide variety of fresh flowers, plants or custom-made arrangements. The Floral Shoppe is staffed by Ralphs own trained Floral Specialists. -- Pharmacy A complete heath care center offer prescription services, back-to-school immunizations, adult hepatitis shots and flu shots. Free blood pressure and blood sugar testing are also available. -- Coffee Bean & Tea Leaf Cafe A full-service mini-cafe offering a full selection of freshly brewed traditional, dark and flavored coffees, whole leaf teas and Dutch hot chocolates. -- Dry Cleaners Only Ralphs to offer customers the convenience of a full-service dry cleaners. -- Catering Full-service catering offering everything from appetizers and entrees to gourmet cheese and dessert platters. Ralphs 9th & Flower is the first Ralphs to offer a dedicated Catering Coordinator. Community Matters (charitable giving) Ralphs and The Ralphs/Food 4 Less Foundation are donating $737,500 to local schools, community groups and nonprofits: -- Million Trees LA Foundation ($500,000) -- Los Angeles Regional Foodbank ($100,000) -- Big Brothers Big Sisters of Greater Los Angeles ($25,000) -- Los Angeles Boys & Girls Clubs ($25,000) -- Para Los Ninos ($25,000) -- LA's BEST ($25,000) -- spca Los Angeles ($25,000) -- Ninth Street Elementary School ($2,500) -- The Coburn School ($2,500) -- Little Tokyo Service Center ($2,500) -- Inner City Arts ($2,500)
SOURCE Ralphs Grocery Company
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