Ram Truck Brand Wraps Up the 'Road to the Ram® Jam' All-star Country Music Series With the Auction of Easton Corbin's Truck on March 18
Corbin to auction off his Ram 1500 Laramie Longhorn truck to benefit the Freedom Alliance Scholarship Fund; Zac Brown's truck raises $39,300 for Camp Southern Ground
AUBURN HILLS, Mich., March 18, 2013 /PRNewswire/ -- The Ram Truck brand will wrap up its successful "Road to the Ram® Jam" all-star country music series with the auction of Easton Corbin's 2012 Ram 1500 Laramie Longhorn.
Starting at 7 p.m. Eastern time Monday, March 18, fans can bid for Corbin's truck with all proceeds from the auction benefiting the Freedom Alliance Scholarship Fund, which awards college scholarships to the children of Americans in the Armed Forces who have sacrificed life or limb defending the country. Zac Brown's truck was auctioned off last week and raised $39,300 for Camp Southern Ground. To get more information on the charity auction hosted on eBay Giving Works and to bid on Corbin's truck, visit www.ebay.com/roadtoramjam.
As part of the Road to the Ram Jam series, all five participating artists—Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band and Corbin—received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. Pickler's truck was auctioned off at the end of January raising $36,200 for the USO Warrior and Family Care program; Gilbert's truck was auctioned off in early February raising $34,552 for the Iraq and Afghanistan Veterans of America (IAVA) organization; Currington's truck was auctioned off at the end of February raising $34,578 for Team Rubicon; and Brown's truck was auctioned off in early March raising $39,300. Corbin's truck will be the last truck to be auctioned off as part of the "Road to the Ram® Jam" all-star country music series.
"The whole purpose of the auction is to help other people, and knowing the proceeds from the truck will do this is a great thought," Corbin said. "I definitely encourage my fans to bid on the auction. They get a great truck out of the deal and also provide college scholarships to some well-deserving young people."
"All of the proceeds from the auction of Corbin's Ram truck, are going to help the sons and daughters of American heroes achieve their dream of a college education," Tom Kilgannon, president of Freedom Alliance, said. "Every scholarship we give out is a reminder to the student that their parent's sacrifice will never be forgotten by a grateful nation."
The Road to the Ram Jam series was the ultimate fan experience. It helped bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert.
The invitation-only 2012 Ram Jam concert event held on Dec. 29 in Nashville, Tenn., was a huge success with a performance by all five participating artists. For those that missed the live stream of the concert event on Ram Country on Yahoo! Music, go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night.
About Easton Corbin
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement. His self-titled debut album released in 2010 and spawned back-to-back hits "A Little More Country Than That" and "Roll With It," making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. That same year the Gilchrist County Florida native won all of the Breakthrough Artist awards at the American Country Awards—Artist of the Year: Breakthrough Artist; Single of the Year: Breakthrough Artist; and Music Video: Breakthrough Artist for "A Little More Country Than That." Billboard named Corbin as the Top New Country Artist of 2010. Corbin's most recent single, "Lovin' You Is Fun," placed No. 5 on the country airplay charts and is from his sophomore album "All Over the Road," which was released Sept. 18. Visit www.eastoncorbin.com or www.umgnashville.com to learn more about the singer.
About Freedom Alliance Scholarship Fund
The Scholarship Fund honors Americans in the Armed Forces who have sacrificed life or limb defending the nation by awarding college scholarships to their children. Scholarships are awarded to students whose parent has been killed or permanently disabled in a combat mission or training accident. Freedom Alliance has awarded more than $6 million in scholarships to the sons and daughters of American heroes. For more information on the Freedom Alliance Scholarship Fund go to www.freedomalliance.org.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
SOURCE Chrysler Group LLC
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