Randstad's Inspiring Experts Campaign Wins American Staffing Association National Communications Award

BOSTON, Sept. 13, 2012 /PRNewswire/ -- Randstad's Inspiring Experts campaign has been awarded a top communications honor from the American Staffing Association (ASA) Staffing VOICE Awards competition. The HR services and staffing leader won a VOICE Award in the "Public Service – Excellence" category and a Crystal Award for one of the best campaigns in the overall contest. Its Inspiring Experts program aims to help bridge the skills gap and educate and inspire students and professionals towards careers in industries with low unemployment rates, including engineering, finance & accounting, IT, healthcare and pharma/life sciences.

The national awards program recognizes the best ASA member communications campaigns in 16 categories, from direct mail to social media. The Inspiring Experts campaign, which launched its second annual contest yesterday, asks students and professionals to submit a two minute video about why they are passionate about their careers or future career and why others should consider the same field at the Inspiring Experts Contest website. Students and professionals will compete for prizes, including a $10,000 scholarship.

"We are thrilled to receive recognition from the American Staffing Association for our efforts with Inspiring Experts and for our commitment to help educate the future workforce," said Kristin Kelley, executive vice president of Randstad US. "Randstad is in the business of supplying the best experts to our clients and customers, and we believe it is our responsibility to equip them with the knowledge needed to make informed decisions when it comes to their career paths. We couldn't be more proud of this achievement and look forward to much success in the launch of our second campaign."

The ASA Staffing VOICE Awards competition recognizes the voice, originality, innovation, creativity, and effectiveness—or VOICE—of ASA member communications campaigns. A panel of communications experts judges the entries in two award classes, for independent and national staffing firms, on general appeal and overall quality, content and message, originality of approach, target audience, and objectives.

The 2012 ASA Staffing VOICE Awards competition was sponsored by CareerBuilder, an ASA corporate partner providing customized products and services to help staffing firms increase their exposure among candidates and potential clients.

About Randstad
Randstad is a $22.5 billion global provider of HR services and the second largest staffing organization in the world. From temporary staffing to permanent placement to inhouse, professionals, search & selection, and HR Solutions, Randstad holds top positions around the world and has approximately 28,700 corporate employees working from its nearly 4,700 branches and inhouse locations in 40 countries. Founded in 1960 and headquartered in Diemen, the Netherlands, Randstad Holding nv is listed on the NYSE Euronext Amsterdam. Learn more at http://www.randstad.com.

For more information on Inspiring Experts, please visit www.inspiringexperts.com.  

About the American Staffing Association

The American Staffing Association is the voice of the U.S. staffing industry. ASA and its affiliated chapters advance the interests of staffing and recruiting firms of all sizes and across all sectors through legal and legislative advocacy, public relations, education, and the promotion of high standards of legal, ethical, and professional practices. ASA members provide the full range of employment and work force services and solutions, including temporary and contract staffing, recruiting and permanent placement, outplacement and outsourcing, training, and human resource consulting.

SOURCE Randstad



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