NEW YORK, July 9 /PRNewswire/ -- Global direct, digital and data-based marketing agency RAPP has announced that Norbert Fruteau de Laclos has joined as SVP, Brand Experience Director. The most recent addition to RAPP's Brand Experience group, Norbert brings more than 15 years of experience in consumer multimedia advertising. He will be responsible for leading the branding strategy and creative concepts for all of RAPP's clients in North America.

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Changing the conversation around consumers' relationships with 21st century brands, RAPP's Brand Experience group unites communications planning with creative vision to help drive clients' business. The group offers clients a strong team of creatives with extensive communications planning expertise, resulting in deeper consumer relationship marketing and business results.

"Norbert comes from a strong background of both effective brand strategy and award-winning creativity," said Ian Haworth, RAPP's Global Chief Creative Officer. "He's the perfect choice to lead our already stellar creative team."

"The goal is not just to create attractive advertising. It's to delve deep into strategy, using the insights driving consumer behavior to create programs that grow clients' business," said Rachael Heapps, Chief Creative Officer of RAPP North America.

Prior to joining RAPP, Norbert focused on healthcare communication and customer relationship management in TV, print and digital at various high-profile creative agencies. His track record includes successfully restructuring a creative department and unifying the talent pool to handle 360 degree communication. His portfolio can be viewed at www.norbertdelaclos.com.

Norbert's career began in Paris, where he was an art director on accounts such as Honda, France Telecom, Sagem, L'Oreal, Dassault Aviation, Miramax and Warner Bros Pictures. At Publicis, he excelled in managing both upscale/luxury and mass market communications (Leroy watches, Estee Lauder, Baby Dior & Cora hypermarkets). In 2000, he fell in love with New York and came to Saatchi & Saatchi to work on Pilosec and the launch of Nexium.

Norbert's acute sense of the market and understanding of consumer psychology, coupled with a legal academic background, proved a winning combination: with the Nexium CRM program, AstraZeneca increased the "Purple Pill" sales by over 50%. In 2007, a Super Bowl TV spot for the American Heart Association and King Pharmaceuticals led 1.5 million visitors to the AHA website vs. the average 150K a year. The spot won a Silver Medal at the 2007 New York Festival Awards in TV in all categories.

Norbert was equally accomplished in his previous life. He has a French Master's degree in Medical Law & Health Institutions and a degree in Economy of Health. In 1986, he received a Best Economy Award from the Universities and Colleges of South of France.

About RAPP

Recognized by Advertising Age's prestigious A-list in 2009 and ranked the publication's #1 Direct Marketing Agency in the US in 2005, 2006 and 2007, RAPP (www.rapp.com) is one of the largest direct, digital and data-based marketing services networks in the world. The network is comprised of more than 50 offices in 30 countries delivering over 40 years' experience in customer acquisition, retention and optimization to its clients. RAPP is a unit of the Omnicom Group, Inc.

SOURCE RAPP

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