RAS Industries to Consolidate Life-Time Poly-Millwork Under the Focal Point Brand Name

CHARLEROI, Pa., Nov. 16 /PRNewswire/ --

• A single brand name and point-of-access for interior, exterior and fabricated parts will strengthen marketing and sales and streamline the customer experience
• The Focal Point brand name is recognized globally with a reputation for quality
• Focal Point becomes the second largest polyurethane millwork manufacturer in the United States
  

RAS Industries, the parent company of Life-Time Poly-Millwork and Focal Point Products, Inc, announced today that it will consolidate the Life-Time product line under the Focal Point brand name, creating the second largest manufacturer of polyurethane millwork in the United States. Focal Point will offer interior and exterior polyurethane architectural details along with full custom and specialty fabrication capabilities.

"Life-Time Poly-Millwork and Focal Point have each played a vital role in the formation and growth of the polyurethane millwork industry since the 1970's," says Afshan Khan, CEO of RAS Industries. "Combining them under a single brand name is a great way for us to show our continued commitment to the industry and our strength as the second largest manufacturer of polyurethane millwork in the U.S."

Builder/distributor wholesale markets, as well as retail and Internet markets around the globe recognize Focal Point as the premier manufacturer of interior polyurethane millwork products. The strength of the Focal Point brand will expose the combined exterior, custom and specialty product offering of Life-Time to a broader market.

"We realize the value of the Focal Point name and the reputation it carries for quality which is why we are extending it to our exterior, custom and specialty product lines as well," explains Ms. Khan. "We have always had the strongest product quality in the industry and now we'll have one name across all of our lines that stands for quality."

In addition to the name change, all business functions will be consolidated between the two brands, including order processing, customer service, technical support, and accounting. The existing network of sales representatives will continue to serve their customers and manufacturing facilities will remain in the U.S., India and China.

"Our goal is always to find ways to make our customers' jobs easier," said Angelo Pasquale, COO of Focal Point. "Working under one brand name not only will allow us to leverage the global strength of the Focal Point name, but it allows us to streamline the interface between our great product lines and our customers, which will add customer value."

The consolidation will be effective on January 1, 2010. Existing product catalogs for Life-Time Poly-Millwork, CDM, and Focal Point will continue to be used until a new consolidated catalog and website are launched in 2010.

About Focal Point

Focal Point is a leading provider of distinguished polyurethane architectural mouldings and architectural elements. Using breakthrough innovations and technology, Focal Point manufactures and distributes maintenance-free products that are easy to install for all interior applications. Focal Point Products, Inc. is a RAS Industries company headquartered in Charleroi, Pennsylvania.

www.focalpointproducts.com

About Life-Time Poly-Millwork

Life-Time Poly-Millwork manufactures high quality, innovative, and environmentally friendly exterior polyurethane architectural building elements that add lasting beauty and value. Life-Time Poly-Millwork is a RAS Industries company headquartered in Charleroi, Pennsylvania.

www.lifetimemillwork.com

SOURCE Focal Point