Raven receives $0 in venture capital; upgrades its software to baller level anyway Raven Internet Marketing Tools has launched a faster, easier, sexier version of its toolset, which is beloved by SEO, social media, PPC and content marketers worldwide.
NASHVILLE, Tenn., Aug. 14, 2013 /PRNewswire-iReach/ -- Yesterday, like every single day before that one, Raven received $0 in venture capital funding in its 0th round of asking for it. Still, the bootstrapped company managed to release the most awesome version of its marketing software yet.
The new Raven software features:
- 30+ faster, more organized marketing tools
- A clean, colorful, easy-to-navigate design
- A new keyword rankings tool and report that uses authorized (not scraped) Google and Bing data
- More Google Analytics data integrations for one-stop analysis and reports
- Even more
"We could ask for millions and then spend it on big honking conferences with keynote speakers like Arianna Huffington and Seth Godin," said Raven co-founder and CMO Jon Henshaw. "Instead, we keep our focus on building better software. Priorities, I guess."
Even with the upgraded tools, the price of Raven's software is staying the same — at $99 per month for Pro accounts and $249 per month for Agency accounts.
This is much to the chagrin of Raven co-founder and CTO Scott Holdren. "I was really hoping to buy an island this year," Holdren said. Patrick Keeble, Raven co-founder and CEO, pointed out that Raven could always start begging for VC funding "over my dead body."
Noted industry leader and loudmouth Rae Hoffman, also known as Sugarrae and the most badass person in online marketing, praised the new Raven. "The new Raven is totally what it looks like when a sexy UI and big data get it on," she said. "In one day, this has already made my job sooooo much easier."
As for other Raven customers, Raven's Community Manager Courtney Seiter accurately predicted that is how they would feel about the upgrades, if they were animated GIFs: http://raventools.com/blog/when-marketing-software-changes/. Social media monitoring—with Raven's own social media marketing tools, of course—confirmed her suspicions.
"How's that champagne tasting? Smooth, stylish, feelings of luxury? You've been drinking your new upgrade!" wrote Raven customer Phil Yarrow of Bristol SEO on Twitter after the launch.
Another deliriously happy Raven customer wrote (yes, actually wrote), "OhMyGod, I'm like so highly motivated and it's 11 pm in Romania and I've been working like crazy on some website data analysis. But still, OhMyGod I'm gonna take a look. :)"
About Raven Internet Marketing Tools
Raven Internet Marketing Tools software helps customers quickly research, manage, monitor and report on SEO, social media, PPC and content marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately-held Nashville-based company, was founded in 2007. Learn more at raventools.com. Bam.
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SOURCE Raven Internet Marketing Tools