Reader's Digest Accelerates Digital Transformation; Appoints Online Leader Matthew Goldenberg ReadersDigest.com General Manager

NEW YORK, May 11, 2011 /PRNewswire/ -- Reader's Digest, the largest global editorial brand, today accelerated its digital transformation with the appointment of award-winning online strategist Matthew Goldenberg as general manager of ReadersDigest.com.  The announcement was made by Dan Lagani, Executive Vice President, Reader's Digest Association, and President, Reader's Digest Community.

Goldenberg, who helped transform the digital business at Bloomberg LP in his role as Bloomberg's managing editor and operations director, will oversee the day-to-day operations of RD.com and play a leading role in the brand's continued digital acceleration.

The Reader's Digest Community, which includes magazines, books, music, video and an array of web and mobile products, continues to expand digitally with more than 12 new applications to be released throughout 2011.  Its flagship publication is the best-selling paid magazine on Amazon's Kindle, the world's most popular e-reader.  

"At Reader's Digest, our commitment is to providing innovative digital content to consumers and advertisers in whatever fashion they want," said Lagani.  "Matt is a proven leader with a deep set of experiences, including product development, web design and content strategy.  He's the ideal professional to further build the Reader's Digest brand digitally."  

Goldenberg brings to Reader's Digest a wealth of experience in overseeing the digital transformation of world-class brands.  In addition to his work for Bloomberg, he was also Vice President of Multimedia, The New York Sun.  Just prior to joining Reader's Digest, he served as a New York-based consultant managing digital projects for such leading brands as American Express and The Washington Post.

About RDA

RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers worldwide with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 78 countries, publishes 90 magazines – including 50 editions of Reader's Digest, the world's largest-circulation magazine – and operates 83 branded websites.  In addition, the company sells nearly 40 million books, music and video products annually around the world. More information about the company can be found at www.rda.com.

CONTACT:
Karen Reynolds/646-293-6153/Karen_reynolds@rd.com

SOURCE Reader's Digest



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