Reader's Digest Association and The Travel Channel Team Up On A Media and Marketing Partnership for the New Series, JOHN RATZENBERGER'S MADE IN AMERICA

Jan 05, 2004, 00:00 ET from Travel Channel

    SILVER SPRING, Md., Jan. 5 /PRNewswire/ -- The Travel Channel announced
 today a media and marketing partnership with The Reader's Digest Association,
 Inc. for the network's new series, JOHN RATZENBERGER'S MADE IN AMERICA.  The
 series premieres on Tuesday, January 6 at 9PM ET/PT.
     "The Reader's Digest brand is steeped in American tradition, as are the
 products shown in JOHN RATZENBERGER'S MADE IN AMERICA," said Joe Abruzzese,
 president, advertising sales, Discovery Networks, U.S.  "Reader's Digest is an
 excellent match for a series that explores the history behind some of
 America's greatest brands."
     "We're delighted to work with the Travel Channel on such worthwhile
 programming as JOHN RATZENBERGER'S MADE IN AMERICA," said Frank Lalli, vice
 president of development for the Reader's Digest Association, Inc. and head of
 Reader's Digest Television.  "We believe this programming will hold strong
 interest for many of our 40 million U.S. readers."
     In this new series, John Ratzenberger becomes the ultimate American worker
 going into the factories that create quintessential American products: Harley
 Davidson Mototcycles; Ivory Soap; Hasbro/Parker Brothers Monopoly games;
 Welch's Grape Juice; Craftsman tools; and Goodyear tires.  Ratzenberger, who
 has a profound love for the ingenuity that goes into manufacturing, uses his
 humor and enthusiasm to bring to life the history of some of America's most
 recognized icons while interviewing skilled factory workers about their pride
 in their work.
     As part of the partnership, the Travel Channel will incorporate Reader's
 Digest into 20 episodes of the series.  Reader's Digest will also receive
 tagged tune-in spots with logos running on the network.
     The Travel Channel and Reader's Digest Television will promote their
 partnership in upcoming issues of Reader's Digest.  Tune-in and program
 information will be featured in the popular  "Only in America" section of the
     Travel Channel is the only television network devoted exclusively to
 travel entertainment.  Capturing the fascination, freedom and fun of travel,
 the Travel Channel delivers insightful stories from the world's most popular
 destinations and inspiring diversions to over 74 million homes.  Discovery
 Networks, U.S., a unit of Discovery Communications, Inc., operates and manages
 the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery
 Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times
 Channel, The Science Channel, Discovery Home & Leisure Channel, Discovery
 Wings Channel, Discovery en Espanol and FitTV.  The unit also distributes BBC
 AMERICA.  Visit Travel Channel on the Web at
     Reader's Digest Television produces, markets and promotes television
 programming, including programs based on content from its publications.  The
 Reader's Digest Association, Inc. (NYSE:   RDA) is a global publisher and direct
 marketer of products that inform, enrich, entertain and inspire people of all
 ages and cultures.  Its products include Reader's Digest magazine, the world's
 largest-selling magazine.  Revenues were $2.5 billion for the fiscal year
 ended June 30, 2003.  Global headquarters are located at Pleasantville, New
 York.  The company's main Web site can be found at

SOURCE Travel Channel