SILVER SPRING, Md., Jan. 5 /PRNewswire/ -- The Travel Channel announced
today a media and marketing partnership with The Reader's Digest Association,
Inc. for the network's new series, JOHN RATZENBERGER'S MADE IN AMERICA. The
series premieres on Tuesday, January 6 at 9PM ET/PT.
"The Reader's Digest brand is steeped in American tradition, as are the
products shown in JOHN RATZENBERGER'S MADE IN AMERICA," said Joe Abruzzese,
president, advertising sales, Discovery Networks, U.S. "Reader's Digest is an
excellent match for a series that explores the history behind some of
America's greatest brands."
"We're delighted to work with the Travel Channel on such worthwhile
programming as JOHN RATZENBERGER'S MADE IN AMERICA," said Frank Lalli, vice
president of development for the Reader's Digest Association, Inc. and head of
Reader's Digest Television. "We believe this programming will hold strong
interest for many of our 40 million U.S. readers."
In this new series, John Ratzenberger becomes the ultimate American worker
going into the factories that create quintessential American products: Harley
Davidson Mototcycles; Ivory Soap; Hasbro/Parker Brothers Monopoly games;
Welch's Grape Juice; Craftsman tools; and Goodyear tires. Ratzenberger, who
has a profound love for the ingenuity that goes into manufacturing, uses his
humor and enthusiasm to bring to life the history of some of America's most
recognized icons while interviewing skilled factory workers about their pride
in their work.
As part of the partnership, the Travel Channel will incorporate Reader's
Digest into 20 episodes of the series. Reader's Digest will also receive
tagged tune-in spots with logos running on the network.
The Travel Channel and Reader's Digest Television will promote their
partnership in upcoming issues of Reader's Digest. Tune-in and program
information will be featured in the popular "Only in America" section of the
Travel Channel is the only television network devoted exclusively to
travel entertainment. Capturing the fascination, freedom and fun of travel,
the Travel Channel delivers insightful stories from the world's most popular
destinations and inspiring diversions to over 74 million homes. Discovery
Networks, U.S., a unit of Discovery Communications, Inc., operates and manages
the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery
Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times
Channel, The Science Channel, Discovery Home & Leisure Channel, Discovery
Wings Channel, Discovery en Espanol and FitTV. The unit also distributes BBC
AMERICA. Visit Travel Channel on the Web at www.Discovery.com.
Reader's Digest Television produces, markets and promotes television
programming, including programs based on content from its publications. The
Reader's Digest Association, Inc. (NYSE: RDA) is a global publisher and direct
marketer of products that inform, enrich, entertain and inspire people of all
ages and cultures. Its products include Reader's Digest magazine, the world's
largest-selling magazine. Revenues were $2.5 billion for the fiscal year
ended June 30, 2003. Global headquarters are located at Pleasantville, New
York. The company's main Web site can be found at www.rd.com
SOURCE Travel Channel