Reader's Digest Association and The Travel Channel Team Up On A Media and Marketing Partnership for the New Series, JOHN RATZENBERGER'S MADE IN AMERICA
SILVER SPRING, Md., Jan. 5 /PRNewswire/ -- The Travel Channel announced today a media and marketing partnership with The Reader's Digest Association, Inc. for the network's new series, JOHN RATZENBERGER'S MADE IN AMERICA. The series premieres on Tuesday, January 6 at 9PM ET/PT. "The Reader's Digest brand is steeped in American tradition, as are the products shown in JOHN RATZENBERGER'S MADE IN AMERICA," said Joe Abruzzese, president, advertising sales, Discovery Networks, U.S. "Reader's Digest is an excellent match for a series that explores the history behind some of America's greatest brands." "We're delighted to work with the Travel Channel on such worthwhile programming as JOHN RATZENBERGER'S MADE IN AMERICA," said Frank Lalli, vice president of development for the Reader's Digest Association, Inc. and head of Reader's Digest Television. "We believe this programming will hold strong interest for many of our 40 million U.S. readers." In this new series, John Ratzenberger becomes the ultimate American worker going into the factories that create quintessential American products: Harley Davidson Mototcycles; Ivory Soap; Hasbro/Parker Brothers Monopoly games; Welch's Grape Juice; Craftsman tools; and Goodyear tires. Ratzenberger, who has a profound love for the ingenuity that goes into manufacturing, uses his humor and enthusiasm to bring to life the history of some of America's most recognized icons while interviewing skilled factory workers about their pride in their work. As part of the partnership, the Travel Channel will incorporate Reader's Digest into 20 episodes of the series. Reader's Digest will also receive tagged tune-in spots with logos running on the network. The Travel Channel and Reader's Digest Television will promote their partnership in upcoming issues of Reader's Digest. Tune-in and program information will be featured in the popular "Only in America" section of the magazine. Travel Channel is the only television network devoted exclusively to travel entertainment. Capturing the fascination, freedom and fun of travel, the Travel Channel delivers insightful stories from the world's most popular destinations and inspiring diversions to over 74 million homes. Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home & Leisure Channel, Discovery Wings Channel, Discovery en Espanol and FitTV. The unit also distributes BBC AMERICA. Visit Travel Channel on the Web at www.Discovery.com. Reader's Digest Television produces, markets and promotes television programming, including programs based on content from its publications. The Reader's Digest Association, Inc. (NYSE: RDA) is a global publisher and direct marketer of products that inform, enrich, entertain and inspire people of all ages and cultures. Its products include Reader's Digest magazine, the world's largest-selling magazine. Revenues were $2.5 billion for the fiscal year ended June 30, 2003. Global headquarters are located at Pleasantville, New York. The company's main Web site can be found at www.rd.com
SOURCE Travel Channel
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