IRWINDALE, Calif., June 4 /PRNewswire/ -- To kick off the summer fruit
season, Ready Pac introduces new Premium Fresh-Cut Fruit combinations that
provide delicious ready-to-eat fruit in convenient personal and party
The new premium fresh-cut fruit blends include: Grape, Blueberry,
Cantaloupe; Strawberry, Kiwi, Mango; Super Fruit Medley (Cantaloupe,
Pineapple, Grape, Strawberry, Kiwi, Red/Green Apples, Blueberry,
Blackberry); Berry Blend (Strawberry, Blueberry, Blackberry); Super Summer
Splash (Strawberry, Cantaloupe, Honeydew, Kiwi, Grapes, Blueberry,
Blackberry); Tropical Fruit with Lemon Dip; Apples with Cinnamon Creme and
a Fruit-Cheese-Vegetables combination tray.
"Premium fruit blends, especially those that include fresh tropical
fruits and berries, are growing 34% faster than non-premium fruit, said Ali
Leon, director of fruit, vegetables and corporate communications for Ready
Pac. "Our new premium fruit combinations provide healthy and delicious
options for consumers looking for new, more upscale varieties and taste
options and along with the convenience of ready-to-eat."
To meet this shift in consumer taste, Ready Pac has upgraded and
resized some of its other popular fruit favorites. Fruit Frenzy, that
formerly contained mostly melons, will include more apples, grapes and
pineapple. Mango Fandango will increase the mango, pineapple and grape
combination. Fruit Trey Bien will add mangos and apples as well.
Along with the new premium blends, Ready Pac has also changed the
container sizes for some of its fruit selections to better meet consumers'
"We understand that a serving size may vary depending on the fruit
combination and consumer preference," says Leon. "So we've adjusted our
container sizes to better fit what shoppers want -- both individual and
party sized fruit trays."
Ready Pac Premium Fresh-Cut Fruit is showcased in crystal clear
containers so consumers can instantly see the product quality. An
appetizing and colorful top-of-the-package label is designed to better
appeal to the primarily female consumer.
Ready Pac Premium Fresh-Cut Fruit offerings have a suggested retail
price of $2.99 for a 6-ounce serving, to $5.99 for a 32-ounce serving.
Party Trays are priced at $15.99. The products will be in stores nationwide
in mid-June and will be supported by an in-store marketing campaign. Ready
Pac adds these new and updated fruit offerings to its popular line of
complete salads and fresh-cut produce.
California-based Ready Pac is a premier producer of convenience fresh
foods, including fresh-cut produce. With processing facilities throughout
the U.S., Ready Pac's award-winning salads, fresh-cut fruit and vegetables
are distributed in supermarkets and restaurant chains across North America.
For more information, visit http://www.readypac.com.
SOURCE Ready Pac Foods, Inc.