Real Moms are the Real Stars in New Video Series From bottle feeding to play dates - Real moms, including Tia Mowry-Hardrict and Tamera Mowry-Housley, give the inside scoop on what actually happens behind the nursery door

SHELTON, Conn., Sept. 30, 2013 /PRNewswire/ -- Playtex®, the baby experts, announced today the launch of "Here's the Deal", a series of three videos featuring Tia Mowry-Hardrict and Tamera Mowry-Housley talking with other real moms about what it's really like to be a mom. The "Here's the Deal" video series offers humorous insights that showcase relatable parenting challenges from moms' lives, in an entertaining way.

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Tia Mowry-Hardrict and Tamera Mowry-Housley understand the challenges moms face. "We're real moms too and, trust me, we get that things don't always go according to plan," said Tia Mowry-Hardrict. "Whether things go off course during a diaper change, or at meal time, you have to have a strategy and the right tools to adjust on the fly, which is exactly what these videos are all about." The new "Here's the Deal" videos are featured on the Playtex YouTube channel (http://www.youtube.com/user/PlaytexBaby) so women everywhere can log on and watch the moms discussing everything from play date etiquette to how to manage a diaper disaster! 

"We feel so lucky to have had the opportunity to work with such knowledgeable moms on the development of this series," said Tia Mowry-Hardrict and Tamera Mowry-Housley. "No amount of reading or research can offer the same level of knowledge that other moms can share from past experiences." 

As well as gaining invaluable insights, viewers of the series will receive a welcome surprise when a coupon for discount on Playtex Baby products pops up on screen! Playtex Baby is offering a specific coupon to coincide with each video, for a value of up to $5.

"Playtex listens to moms, we've spent over 60 years continuously learning what babies and moms need, in order to give each new generation the best possible products," commented Christine Moroniti, Energizer Personal Care. "We understand that no two babies are alike so we worked with real moms to develop these videos to ensure that the information we're facilitating is credible and the circumstances are relatable."

Visit the Playtex Baby YouTube or Facebook Page to view the series and go to www.playtexbaby.com for more information on Playtex Baby products. 

About Playtex® Products for Infant Care
Playtex Infant Care, a division of Energizer Personal Care, is a leading manufacturer and distributor of infant products including Playtex® Nurser with Drop-Ins® Liners, Playtex® VentAire® bottles, a variety of Spill-Proof Guaranteed cups including The First Sipster®, Sipster® and the Insulator® and Coolster®Cups, Ortho-Pro®and Binky® Pacifiers and the Diaper Genie® Disposal Systems.
** Playtex and all other trademarks are licensed or owned by Playtex Products, LLC.

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Edge, Skintimate®and Schick®brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

Meghan Ficarelli/Edelman
(212) 704-4562
Meghan.ficarelli@edelman.com

SOURCE Playtex



RELATED LINKS
http://www.playtexbaby.com

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