40 RealD 3D-Equipped Screens to be Installed Across U.K.'s Largest Indie Chain

LONDON, Dec. 1 /PRNewswire/ -- RealD, the worldwide and European leader in 3D cinema, and the U.K.'s largest independent theatre chain, Apollo Cinemas, announced today an exclusive multi-year partnership to equip all 13 Apollo Cinemas locations with RealD 3D technology. The agreement accounts for up to 40 RealD 3D installations, which are already in progress.

"We think there is an appreciative audience hungry for a first class 3D cinema experience and we think RealD is best placed to help us offer this to our customers," stated Rob Arthur, managing director, Apollo Cinemas.

"This agreement builds on RealD's market-leading position in Europe and dominant role as the preferred 3D provider in the U.K.," stated Bob Mayson, managing director of RealD Europe Ltd. "We're pleased to partner with Apollo Cinemas, bringing their audience the RealD 3D experience in time for the holiday's line-up of blockbuster titles."

Real D's new generation of 3D technology is deployed across the world's largest 3D platform with over 9,000 screens under contract and over 4,500 screens installed in 48 countries with over 300 exhibition partners. RealD is the leading 3D provider for theatres globally and in Europe, North America, Latin America and Australia.

About Apollo Cinemas

Apollo Cinemas Ltd is the UK's largest independent chain and serves over 2.5 million customers each year. It is the UK's 6th largest cinema operator in terms of number of screens, having 77 of them spread across 13 cinemas, with a further 22 screens and 4 cinemas in development. Further information available at: www.apollocinemas.com

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD's new generation technology, deployed across the world's largest 3D platform, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing and other industries, with 30 years of development behind its systems. RealD's mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.realD.com

SOURCE RealD

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RELATED LINKS
http://www.realD.com
http://www.apollocinemas.com