WASHINGTON, Nov. 17, 2010 /PRNewswire-USNewswire/ -- GEOFFREY BEENE GIVES BACK™ and GQ Magazine have joined forces in their Rock Stars of Science (R.S.O.S.) campaign to bring together eight celebrity musicians and seventeen of the nation's top medical researchers, including two Nobel Laureates, to raise public awareness about the importance of science to society. This campaign pays tribute to "scientific heroes" in fields including cancer research, Alzheimer's/neuro-imaging/prevention trials, global health, women's health, heart disease, integrative medicine, autism, rare diseases, stem cell research, and space age studies.
Rear Admiral Susan Blumenthal, M.D., M.P.A (ret.), Former U.S. Assistant Surgeon General, is one of this year's honored physicians, paired with rock star Jay Sean. Dr. Blumenthal is the Founder and Director of the Health and Medicine Program at the Center for the Study of the Presidency and Congress (CSPC) in Washington D.C., where she directs and co-chairs the Commission on U.S. Federal Leadership in Health and Medicine which has been influential in promoting research, global health and health care reform efforts. She has also led the USAID-funded Palestinian/Israeli Health Initiative, an important CSPC project that used health diplomacy as a bridge for peace in the region. Additionally, Dr. Blumenthal serves as a Clinical Professor at Georgetown and Tufts Schools of Medicine, as Senior Medical Advisor at amfAR, The Foundation for AIDS Research, and as Chair of the Global Health Program at the Meridian International Center in Washington D.C. She is also the Public Health Editor of the Huffington Post.
For more than two decades, Dr. Blumenthal served in senior Federal health leadership positions in the Administrations of four U.S. Presidents. The hallmark of her career has been bringing understudied public health problems to increased scientific and public attention. She has been a major force in advancing progress on global health issues including AIDS, women's health, and obesity as well as disease, suicide and violence prevention. In the 1980's, Dr. Blumenthal was a pioneer in exposing the inequities in women's health research and care while working at the National Institute of Mental Health and NIH. In 1993, in recognition of her contributions, Dr. Blumenthal was appointed as the country's first Deputy Assistant Secretary for Women's Health within the US Department of Health and Human Services (HHS). In this position, she worked to ensure that a focus on women's health was woven into research, prevention, and service delivery programs of all HHS agencies. She established innovative, cross cutting initiatives including the National Women's Health Information Center, the National Centers on Excellence in Women's Health, and the "From Missiles to Mammograms" program that transferred CIA, DOD, and NASA imaging technology used for intelligence and space exploration to improve the early detection of breast cancer. She was also among the first in the government to apply information technology to advance health, establishing several award winning Federal health websites. She also served as a White House Advisor on Health.
A goal of the Rock Stars of Science campaign is to increase the appeal of scientific careers to young people in the United States today. Mentoring the next generation of scientific leaders is a top priority for Dr. Blumenthal. "The U.S. is witnessing an alarming decline in the number of young people pursuing research," she notes. "Only 12% of all college graduates hold jobs in the fields of science and engineering. It is very important for youth to know that science rocks and that celebrated musicians are putting their names and faces behind the urgent need for more scientists and for increased investments in research." Dr. Blumenthal adds, "Rock stars and scientists share passion, creativity, and the thrill of discovery. Where musicians use their minds, instruments and voices to create new rhythms, researchers use science and technology to make the music of medicine: new discoveries that improve health and eradicate disease."
"Today every country faces the double jeopardy of infectious illnesses such as HIV/AIDS added to the burden of chronic diseases including cancer, mental illness, heart disease, stroke, and diabetes. We need brilliant, creative, and game-changing young people to become scientists, working across disciplines and sectors to discover cures and prevent illnesses from occurring in the first place," Rear Admiral Blumenthal underscored. "There is nothing more gratifying than to rock the world the way science, medicine and public health can. They definitely rocked my world!"
"Scientists must venture outside their comfort zones to show the public how cool – and how important – their work really is," said Dr. Francis Collins, Director of the National Institutes of Health and one of the 2009 Rock Stars of Science. "I urge every scientist to get into the act by telling friends, neighbors, community leaders, and elected officials about his or her research."
"We need to tap into the psyche of a younger generation that is turning away from careers in science," says RSOS™ Executive Producer, Meryl Comer. "If it takes music and rock stars to connect kids to the 'cool' in science, and make researchers the new 'heroes' to emulate, then that's how Geoffrey Beene will design it."
Says Rock icon Jay Sean who is photographed with Dr. Susan Blumenthal: "I went on to study medicine. I was halfway through my degree when my first record deal presented itself... But I'll always be a fan of science." Dr. David Abshire, President and CEO of the Center for the Study of the Presidency and Congress, emphasized, "Having worked with Dr. Blumenthal for many years, I can say that there is no one more capable of communicating science to the public, and no one more deserving of this honor."
Rock Stars of Science™ (ROCK S.O.S™), appears in GQ's December "Men of the Year" edition, available nationally on November 23rd. In addition to the GQ Magazine photo spread, ROCK S.O.S™ will be supported by the website: www.rockstarsofscience.org. The site profiles the scientists, their teams, and their research institutions.
The Center for the Study of the Presidency and Congress (CSPC) is a non-partisan, non-profit organization that applies the lessons of history to the current challenges faced by the President and Congress. CSPC's Health and Medicine Program examines issues including health reform, global health, prevention and research. Its interdisciplinary Commission on U.S. Federal Leadership in Health and Medicine, co-chaired by Rear Admiral Susan Blumenthal, M.D. and Denis A. Cortese, M.D., Emeritus President and CEO of Mayo Clinic, is comprised of members from diverse sectors, including the health policy community, academia, research, media and the private sector.
ROCK S.O.S™ is a trademark of the Geoffrey Beene Foundation, supported by the designer menswear brand, GEOFFREY BEENE (www.geoffreybeene.com). 100% of net profits from GEOFFREY BEENE, LLC fund philanthropic causes. More than $145 million in value has been funded by Geoffrey Beene entities toward a variety of causes like Cancer, Alzheimer's, Heart Disease, Veteran's support, welfare of women and children, protection of animals, and other critical causes. For more information about the campaign, contact RSOS™ Executive Producer Meryl Comer at (301) 942-6655 or firstname.lastname@example.org.
GQ is the leading men's general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Conde Nast, a division of Advance Publications. Conde Nast operates in twenty-five countries and is the world leader in exceptional content creation.
SOURCE Center for the Study of the Presidency and Congress