2014

Recess is at Risk, New Campaign Comes to the Rescue Survey Shows PTA Members Don't Want Recess Eliminated



PTA, Leading Education Organizations and Cartoon Network Launch Rescuing

Recess Campaign



    WASHINGTON, March 13 /PRNewswire/ -- Think recess is just child's play?
 Experts agree that playtime can be just as vital as classroom time to a
 child's social, emotional and educational development. Today in Washington,
 D.C., the National Parent Teacher Association (PTA) and Cartoon Network
 announced the launch Rescuing Recess, a campaign that champions the importance
 of recess for kids and works to help keep and revitalize it in schools across
 the country. The campaign was developed with direction from an advisory board
 of leaders and policymakers in children's health and education, including the
 Centers for Disease Control and Prevention (CDC), the National Education
 Association (NEA), the National Association for Sport & Physical Education
 (NASPE), The President's Council on Physical Fitness and Sports, New Leaders
 for New Schools and Health MPowers.
     Despite mounting evidence that kids need an outlet to blow off steam,
 learn to interact with others and get the exercise they need, nearly 40
 percent of American elementary schools have either eliminated or are
 considering eliminating recess. Due to school budget cuts and an increased
 focus on academic standards, millions of American schoolchildren may miss out
 on unstructured play with their peers including hopscotch, tag, kickball or
 jump rope. Recess also functions successfully as an established school-based
 activity and should be carefully considered as part of any school health and
 wellness policy
     "We know many children enjoy recess as a welcome break from the classroom
 and parents appreciate the balance that it offers between schoolwork and
 play," said Anna Weselak, National PTA President. "Children who are physically
 active do better in the classroom. The research tells us that even if it means
 a reduction in class time, providing more time for physical activity can lead
 to increased test scores. We are excited to be part of Rescuing Recess to make
 sure we keep or bring back an activity that needs to be part of every child's
 learning experience."
 
     PTA and Cartoon Network Send a Call for Kids to Rescue Recess
     The goal of Rescuing Recess is to recognize unstructured break time as an
 essential element of the school day and to connect educators, parents, and
 kids as advocates to bring back or keep recess.  Rescuing Recess will be
 rolled out in phases and will include volunteer resources, recess kits, on-air
 public service announcements and grants.  To kick off this multi-year
 campaign, kids across the country are being asked to write letters to their
 local and state school officials in support of recess. Using an online letter
 template available at http://www.rescuingrecess.com, kids can express their
 own views about break time and let local school boards know that recess is
 important to them. At the end of the letter writing campaign, Cartoon Network
 will award more than $300K in grants to the top participating PTA units within
 each of 50 states and the District of Columbia.  Among that a $50,000 grant
 will be awarded to the top state with the highest participation, with the
 winner to be announced in June at the National PTA conference in Phoenix.
 These grants are one element of the Rescuing Recess campaign, through which
 Cartoon Network will pledge more than $1.3 million to help save recess.
     "Rescuing Recess is a part of Cartoon Network's overall GET ANIMATED
 program that encourages kids to lead active, healthy lifestyles and learn how
 to become advocates for issues that are important to them," said Jim Samples,
 executive vice president and general manager of Cartoon Network.  "Recess is
 the one time at school when kids get a break to have unstructured play, and
 serves as an essential part of their development.  We want to arm kids,
 parents and teachers with tools to ensure that recess remains a part of the
 school day, so this is just the beginning of a larger Cartoon Network effort
 to empower our youth."
 
     PTA Survey Shows That Parents and Teachers Agree Recess is Essential Part
 of the School Day
     A new survey recently conducted by the PTA showed that nine out of 10
 teachers say recess and the free time spent with peers is an important part of
 the school day and is crucial to a child's social and emotional development.
 Other key findings from the survey include:
 
     * 99 percent of parents and teachers think recess is important for
       elementary school students
 
      -- Three out of four agree that recess should be mandatory
 
     * More than half of PTA leaders think kids are less disruptive in class if
       they have recess
 
      -- More than 75 percent disagree that all school time should be spent on
         academics
      -- Two-thirds think kids need unstructured play during the day
      -- Three-fourths say taking a break in the day helps kids concentrate
 
     * More than half of PTA leaders think their daily recess is at risk
 
      -- 73 percent say it is because of the need to focus on academics; 30
         percent say it due to lack of supervisory staff
      -- Only 9 percent are confident that recess will not be reduced in their
         school
 
     About Get Animated
     GET ANIMATED is a Cartoon Network campaign that inspires and empowers kids
 to get active, get healthy and get involved.  Launched in February 2005, the
 program provides on-air, online, print and off-channel programs to teach
 children the value of a healthy lifestyle that includes regular exercise, good
 eating and helping others.  Featuring the network's roster of popular cartoon
 characters, GET ANIMATED currently includes multiple animated PSAs, a mobile
 tour and community programs.   For more information, please visit
 http://www.GetAnimated.com.
 
     About Cartoon Network
     Cartoon Network (CartoonNetwork.com), currently seen in 88 million U.S.
 homes and 160 countries around the world, is Turner Broadcasting System,
 Inc.'s ad-supported cable service offering the best in original, acquired and
 classic animated entertainment for kids and families.  Turner Broadcasting
 System, Inc., a Time Warner company, is a major producer of news and
 entertainment product around the world and the leading provider of programming
 for the basic cable industry.
 
     About National PTA
     With nearly 6 million members, National PTA is the largest volunteer
 parent organization in the United States. Since its founding in 1897, National
 PTA has prided itself on being a powerful voice for children, a relevant
 resource for parents, and a strong advocate for public education. Membership
 in National PTA is open to anyone who is concerned with the education, health,
 and welfare of children and youth. For more information about National PTA,
 visit http://www.pta.org.
 
     Media Contacts:
      Amy Colton                  Joe Swaney                 Jennifer Sopko
      Zeno for Rescuing Recess    Cartoon Network            PTA
      847-770-1832                404-885-0657               312-670-6782, x327
      amy.colton@zenogroup.com    joe.swaney@turner.com      Jsopko@pta.org
 
 

SOURCE Cartoon Network

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