Reckitt Benckiser Appoints New President of North America Alexander Lacik returns to RB U.S. to bring new innovations to the health, home and hygiene space

PARSIPPANY, N.J., Aug. 1, 2013 /PRNewswire/ -- Reckitt Benckiser (RB), a global consumer goods leader in health, hygiene and home whose portfolio includes iconic brands such as Clearasil®, Mucinex®, Lysol® and Woolite®, has announced the appointment of Alexander Lacik, 48, to the position of President, Reckitt Benckiser North America, effective June 2013. Lacik will report directly to Rob de Groot, Executive Vice President (EVP) of Europe and North America (ENA), and will be a part of the ENA leadership team.

In his new role, Lacik will be responsible for increasing RB's North American market share, creating new innovations in the health, home and hygiene space, and developing RB's Powerbrands. Alexander Lacik is succeeding Frederic Larmuseau, who is taking a new role as EVP for Russia, Middle East and Africa (RUMEA). Lacik previously held the position of Global Category Officer of Home Care and Germ Protection, RB, since December 2010. He began his career at RB in 2004 at the company's Greece headquarters as General Manager and was promoted to Chief Strategy and Marketing Officer, RB North America, three years later.

Lacik has built a strong track record at RB in both strategic and operational roles and is a crucial asset to the company's innovation. During his tenure in the U.S., Lacik was instrumental in the acquisition and successful integration of Adams Respiratory Therapeutics, where he helped develop a new organizational setup revolving around multifunctional work teams. Lacik also spearheaded RB's digital capabilities by taking an industry-leading position using online video as a mass communication vehicle. Under Lacik's leadership, Dettol and Lysol, two of RB's Powerbrands, have delivered very strong growth and in-market performance, while preparing the future of the brand with entries into the dish segment.

"The CPG marketplace is rapidly transforming and RB is shifting the way it does business to meet new consumer needs. I am inspired by RB's ongoing commitment to remain an aggressive innovative frontrunner against its competitors in the North American region," said Lacik. "I look forward to returning to this region to take on a new, exciting role."

RB's success stems from its unique people and innovative global culture. Lacik, fluent in English, Swedish and Slovak, fits seamlessly into RB's diverse leadership team. He was born in Czechoslovakia, raised in Sweden and has garnered worldwide work experience. He is married to Maria Lacik and has four children.

About Reckitt Benckiser (RB):

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's. RB has close to half of its revenues coming from its 2 emerging market Areas and just over half from its developed market Area.

RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook. It is also the Save the Children charity's largest FMCG global partner.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 38,000 people worldwide.

For more information visit www.rb.com, follow us on Twitter (@discoverRB), friend us on Facebook (www.facebook.com/ReckittBenckiser) or connect with us on LinkedIn (www.linkedin.com/company/reckitt-benckiser). 

Media Contacts:


 

Tony Brand

Jenny Hepworth

Reckitt Benckiser

Porter Novelli on behalf of Reckitt Benckiser

(973) 404-2494

(212) 601-8160

Tony.Brand@ReckittBenckiser.com 

Jenny.Hepworth@PorterNovelli.com

 

SOURCE Reckitt Benckiser



RELATED LINKS
http://www.rb.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.