Record-Setting Number of Brides Getting Hitched on 7-07-07

Industry Leader David's Bridal To Dress Nearly 20,000 Brides on Century's

Luckiest Wedding Date

Jun 11, 2007, 01:00 ET from David's Bridal

    CONSHOHOCKEN, Pa., June 11 /PRNewswire/ -- Seven has always been
 considered a lucky number with great superstitious and religious
 significance. There are Seven Wonders of the World, seven continents, seven
 seas and 7-7-7 signifies a Las Vegas Jackpot. So, the approach of July 7,
 2007, which falls on a Saturday, is understandably generating a great deal
 of excitement worldwide. The new Seven Wonders of the World will be
 announced in Portugal on this date and Live Earth Concerts will be held on
 seven continents to promote action against global warming. Desperate
 Housewife Eva Longoria and Tony Parker of the San Antonio Spurs are
 planning to tie the knot in Paris on this special day. And, they're not
 alone. With the lucky connotation of the date, 7-07-07 is shaping up to be
 the most popular wedding day of the century.
     David's Bridal, the only national bridal retailer with more than 275
 stores, estimates that there will be approximately 65,000 couples in the US
 who will marry on 7-07-07. The industry leader alone will dress nearly
 20,000 brides, with that number likely increasing as the date nears. "Seven
 has always been perceived as a lucky number, so it's not surprising that
 many people are choosing to get married on this auspicious date," said
 Cindi Freeburn, Vice President of Public Relations for David's Bridal.
 "Couples are looking for a good luck charm to make their wedding special
 and this truly is a once-in-a-lifetime occasion. David's Bridal is thrilled
 to be a part of so many people's 'lucky' day."
     If you're thinking of getting hitched on the luckiest date of the
 century, but haven't finalized the details, David's Bridal offers a few
 helpful tips:
     -- Roll the Dice -- If you're planning a wedding on 7-07-07, roll the dice
        and do something a little more creative!  It's a fun date, so why not
        celebrate your nuptials in Las Vegas so that your guests can try their
        luck at the slots or hold an impromptu gathering at the place where you
        and your fiance met?  If you're finding that all traditional venues are
        booked -- which is likely the case -- hold a festive gathering at a
        park, beach or the home of a friend/relative.  After all, once you've
        found your "lucky penny" all you really need is your loved ones around
        you to celebrate your good fortune.
     -- Dress to the Nines (um -- Sevens?) -- If the Eureka moment to tie the
        knot on 7-07-07 just hit you, but you're worried about finding a dress
        in time, have no fear!  David's Bridal carries a large assortment of
        beautiful and affordable gowns in every size that can be tried on and
        taken home that day, so there is still time.  To get some ideas of
        styles you might like, log onto, where you
        can even virtually try on gowns on the Dress Your Wedding feature.
     -- Share the Luck -- To keep the theme going, try incorporating the number
        seven or other lucky symbols throughout your wedding.  Consider having
        seven bridesmaids and seven groomsmen, or serving "seven" shaped
        cookies, or a more subtle gesture, such as incorporating clusters of
        seven candles together for atmosphere.  You might even give your guests
        a "Lucky 7" scratch off card, just to let them know you feel fortunate
        to have them in your life.
     So who knows? Marrying your love on 7-07-07 may just do the trick to
 guarantee happiness 24-7, seven days a week, for the rest of your life. At
 minimum, it will ensure that your spouse will never forget your
     With more than 50 years of bridal experience, David's Bridal
 understands the importance of providing brides-to-be with a vast selection
 of exquisitely crafted dresses, available at affordable prices. Today, with
 more than 275 locations nationwide, David's Bridal continues to expand its
 retail store locations, while maintaining its philosophy of superior
 quality, value and service. To locate a store nearby, consumers can call
 1-877-693-BRIDE or visit

SOURCE David's Bridal