Record-setting Wins for OMD at the Creative Media Awards
NEW YORK, Oct. 5 /PRNewswire/ -- OMD won a record-setting five awards, including Best in Show, at the second annual Creative Media Awards held Monday, September 26. The campaign for ABC survival drama Lost nabbed the top honors as well as awards in the Radio and Media Plan categories. The unique campaign features S.O.S.-style media like pirated radio, messages in bottles and missing person fliers, and caught the attention of consumers to help drive the success of one of the most popular shows on television. The agency's work for Lost was previously honored at the 2005 MediaWeek Media Plan of the Year Awards as overall Media Plan of the Year and Best Use of Radio. For its deprivation study that examines the way the Internet has revolutionized its users' lives, OMD and Yahoo! won in the Research category, while the green-friendly GE "Ecomagination" campaign garnered wins in the Communications Channel Plan for the collaboration between OMD, GE and BBDO. "OMD is committed to exhibiting creativity across all aspects of media -- from planning to research -- by constantly asking new questions and talking to consumers in new ways," said Page Thompson, CEO OMD North America. The agency also had finalists in both the Branded Content/Product Placement and Creative categories. The Creative Media Awards, as presented by Media magazine, honors unique and innovative media campaigns that succeed in achieving campaign goals and breaking through to the consumer. According to The Gunn Report, OMD Worldwide is the most awarded media agency; additionally, OMD is the most awarded agency this year in the United States. About OMD Worldwide OMD (http://www.omd.com) is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. In 2005, OMD had the distinction of winning more media Lions than any other media agency at the Cannes International Advertising Festival. The agency network is a unit of Omnicom Group Inc.
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