Record-setting Wins for OMD at the Creative Media Awards

Oct 05, 2005, 01:00 ET from OMD Worldwide

    NEW YORK, Oct. 5 /PRNewswire/ -- OMD won a record-setting five awards,
 including Best in Show, at the second annual Creative Media Awards held
 Monday, September 26.  The campaign for ABC survival drama Lost nabbed the top
 honors as well as awards in the Radio and Media Plan categories.
     The unique campaign features S.O.S.-style media like pirated radio,
 messages in bottles and missing person fliers, and caught the attention of
 consumers to help drive the success of one of the most popular shows on
 television. The agency's work for Lost was previously honored at the 2005
 MediaWeek Media Plan of the Year Awards as overall Media Plan of the Year and
 Best Use of Radio.
     For its deprivation study that examines the way the Internet has
 revolutionized its users' lives, OMD and Yahoo! won in the Research category,
 while the green-friendly GE "Ecomagination" campaign garnered wins in the
 Communications Channel Plan for the collaboration between OMD, GE and BBDO.
     "OMD is committed to exhibiting creativity across all aspects of media --
 from planning to research -- by constantly asking new questions and talking to
 consumers in new ways," said Page Thompson, CEO OMD North America.
     The agency also had finalists in both the Branded Content/Product
 Placement and Creative categories.
     The Creative Media Awards, as presented by Media magazine, honors unique
 and innovative media campaigns that succeed in achieving campaign goals and
 breaking through to the consumer.
     According to The Gunn Report, OMD Worldwide is the most awarded media
 agency; additionally, OMD is the most awarded agency this year in the United
     About OMD Worldwide
     OMD ( is one of the largest and most innovative media
 communications specialists in the world, with more than 140 offices in 80
 countries. In 2005, OMD had the distinction of winning more media Lions than
 any other media agency at the Cannes International Advertising Festival. The
 agency network is a unit of Omnicom Group Inc.

SOURCE OMD Worldwide