Record Third Quarter for Knotice

Consumer-Centric Philosophy Is Paying Off For Akron Digital Marketing


Nov 05, 2007, 00:00 ET from Knotice, Ltd.

    AKRON, Ohio, Nov. 5 /PRNewswire/ -- Knotice Ltd., a provider of
 software and services for marketing to today's digital consumers, today
 announced a record third quarter. The most recent results reflect triple
 digit quarterly growth year over year. Company co-founder and CEO Brian
 Deagan attributes the success to continued expansion within the cable and
 telecommunications industry, where Knotice is the leading provider in North
 America, and to increased traction within other key industries such as
 retail, consumer package goods, and consumer products.
     "We're extremely pleased with the company's performance," Deagan said.
 "We expect this momentum to continue for the foreseeable future." The
 company has doubled its staff in the same time period, attracting key
 marketing and technical talent with proven expertise and experience with
 brands such as Unilever, Dick's Sporting Goods, Chase, T-Mobile, Bic, and
 John Deere.
     Knotice's focus on the consumer experience, and fresh approach to
 online marketing, has been well received due to the challenges facing many
 of today's global marketing organizations. While the modern consumer is
 increasingly online and cross-channel, marketing organizations are failing
 to adapt, eroding the quality of the experience. Reversing the trend
 requires marketing communications that are personal and relevant to the
 consumer while accommodating increasingly cross-channel behavior.
     "Through the use of our patent-pending software platform Concentri,
 marketers are able to provide consumers with a highly personal online
 experience," Deagan said. "Whether responding to a weekend email campaign,
 interacting with personalized web content or redeeming a mobile coupon
 in-store, a consistent message across all channels enables the consumer to
 interact with the brand, and ultimately purchase, on their terms."
     Deagan said this philosophy is continually reinforced, most recently in
 Forrester Research's 2007 Marketing Technology Adoption Report which
 concluded "respondents resoundingly agree that improving the online
 customer experience is their top technology theme."
     "Our commitment to the consumer with Personal Relevance Marketing,
 combined with Concentri's extensive abilities, make us optimistic that we
 will sustain our growth," Deagan said. "It's a good time to be at Knotice."
     About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
     Concentri is a simple and powerful platform for creating and managing
 highly relevant, multi-stage campaigns across email, mobile and web
 channels. With Concentri, marketers can easily engage today's digital
 consumers to grow revenue, while maintaining a consistent brand experience,
 cutting production cycles from weeks to days, and reducing other related
 costs by as much as 50%.
     About Knotice
     Knotice provides solutions for Personal Relevance Marketing (PRM) -
 marketing communications tailored to individual consumers based on their
 own preferences - through email, Web and mobile technologies. Knotice's
 solutions give companies a competitive edge by creating strong brand
 relationships with customers through consistent, personally relevant
 marketing customized to each consumer across multiple marketing media.
     Integrating marketing campaigns over email, Web and mobile, allows
 major marketers to deliver a consistent brand message regardless of how it
 reaches the consumer. Brands create a bond with the consumer by showing
 that they respect individual preferences not only in product, but in how
 they prefer to receive offers and communications. For more information

SOURCE Knotice, Ltd.