AKRON, Ohio, Nov. 5 /PRNewswire/ -- Knotice Ltd., a provider of
software and services for marketing to today's digital consumers, today
announced a record third quarter. The most recent results reflect triple
digit quarterly growth year over year. Company co-founder and CEO Brian
Deagan attributes the success to continued expansion within the cable and
telecommunications industry, where Knotice is the leading provider in North
America, and to increased traction within other key industries such as
retail, consumer package goods, and consumer products.
"We're extremely pleased with the company's performance," Deagan said.
"We expect this momentum to continue for the foreseeable future." The
company has doubled its staff in the same time period, attracting key
marketing and technical talent with proven expertise and experience with
brands such as Unilever, Dick's Sporting Goods, Chase, T-Mobile, Bic, and
Knotice's focus on the consumer experience, and fresh approach to
online marketing, has been well received due to the challenges facing many
of today's global marketing organizations. While the modern consumer is
increasingly online and cross-channel, marketing organizations are failing
to adapt, eroding the quality of the experience. Reversing the trend
requires marketing communications that are personal and relevant to the
consumer while accommodating increasingly cross-channel behavior.
"Through the use of our patent-pending software platform Concentri,
marketers are able to provide consumers with a highly personal online
experience," Deagan said. "Whether responding to a weekend email campaign,
interacting with personalized web content or redeeming a mobile coupon
in-store, a consistent message across all channels enables the consumer to
interact with the brand, and ultimately purchase, on their terms."
Deagan said this philosophy is continually reinforced, most recently in
Forrester Research's 2007 Marketing Technology Adoption Report which
concluded "respondents resoundingly agree that improving the online
customer experience is their top technology theme."
"Our commitment to the consumer with Personal Relevance Marketing,
combined with Concentri's extensive abilities, make us optimistic that we
will sustain our growth," Deagan said. "It's a good time to be at Knotice."
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing
highly relevant, multi-stage campaigns across email, mobile and web
channels. With Concentri, marketers can easily engage today's digital
consumers to grow revenue, while maintaining a consistent brand experience,
cutting production cycles from weeks to days, and reducing other related
costs by as much as 50%.
Knotice provides solutions for Personal Relevance Marketing (PRM) -
marketing communications tailored to individual consumers based on their
own preferences - through email, Web and mobile technologies. Knotice's
solutions give companies a competitive edge by creating strong brand
relationships with customers through consistent, personally relevant
marketing customized to each consumer across multiple marketing media.
Integrating marketing campaigns over email, Web and mobile, allows
major marketers to deliver a consistent brand message regardless of how it
reaches the consumer. Brands create a bond with the consumer by showing
that they respect individual preferences not only in product, but in how
they prefer to receive offers and communications. For more information
SOURCE Knotice, Ltd.