Record Third Quarter for Knotice
Consumer-Centric Philosophy Is Paying Off For Akron Digital Marketing
AKRON, Ohio, Nov. 5 /PRNewswire/ -- Knotice Ltd., a provider of software and services for marketing to today's digital consumers, today announced a record third quarter. The most recent results reflect triple digit quarterly growth year over year. Company co-founder and CEO Brian Deagan attributes the success to continued expansion within the cable and telecommunications industry, where Knotice is the leading provider in North America, and to increased traction within other key industries such as retail, consumer package goods, and consumer products. "We're extremely pleased with the company's performance," Deagan said. "We expect this momentum to continue for the foreseeable future." The company has doubled its staff in the same time period, attracting key marketing and technical talent with proven expertise and experience with brands such as Unilever, Dick's Sporting Goods, Chase, T-Mobile, Bic, and John Deere. Knotice's focus on the consumer experience, and fresh approach to online marketing, has been well received due to the challenges facing many of today's global marketing organizations. While the modern consumer is increasingly online and cross-channel, marketing organizations are failing to adapt, eroding the quality of the experience. Reversing the trend requires marketing communications that are personal and relevant to the consumer while accommodating increasingly cross-channel behavior. "Through the use of our patent-pending software platform Concentri, marketers are able to provide consumers with a highly personal online experience," Deagan said. "Whether responding to a weekend email campaign, interacting with personalized web content or redeeming a mobile coupon in-store, a consistent message across all channels enables the consumer to interact with the brand, and ultimately purchase, on their terms." Deagan said this philosophy is continually reinforced, most recently in Forrester Research's 2007 Marketing Technology Adoption Report which concluded "respondents resoundingly agree that improving the online customer experience is their top technology theme." "Our commitment to the consumer with Personal Relevance Marketing, combined with Concentri's extensive abilities, make us optimistic that we will sustain our growth," Deagan said. "It's a good time to be at Knotice." About the Concentri Platform - Soup-to-Nuts Campaigns in One Package Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%. About Knotice Knotice provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored to individual consumers based on their own preferences - through email, Web and mobile technologies. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing customized to each consumer across multiple marketing media. Integrating marketing campaigns over email, Web and mobile, allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. For more information visit http://www.knotice.com.
SOURCE Knotice, Ltd.
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