Red Herring Announces the Top Ten Technology Trends for 2005 The Red Herring Conference in Monterey, Calif., Dec. 6 - 8, Discusses Trends,

Honors the 100 Most Innovative Technology Companies of the Year

    MOUNTAIN VIEW, Calif., Dec. 2 /PRNewswire/ -- The Red Herring editorial
 team has declared the top trends that will dominate the world of technology in
 2005. These 10 trends cover a wide range of technological advancements in many
 different arenas, from the medical field to home entertainment. The
 publication has also named the 100 most innovative companies of 2004. Both
 lists appear in the upcoming issue of Red Herring, which will be available on
 newsstands December 6.
     The Red Herring Fall Conference in Monterey, Calif., Dec. 6 - 8, will
 serve as a forum for CEOs and investors to discuss these trends, as well as
 honor the most innovative companies and their leaders.
     Some of the Top Ten Technology Trends include:
     -- The End of Moore's Law. Have computer chips run into a wall?  Recent
        evidence suggests that the great leaps forward in computing power may
        become smaller hops. Semiconductor makers appear to have hit a limit in
        how much more power they can squeeze out of computer chips, say the
        editors of Red Herring magazine. Moore's Law, the rule that predicts
        new computer chips will be developed with twice the power of their
        predecessors every 18 months, may be running into an even higher
        authority -- the laws of physics.
     -- Medical devices that do more than save your life. Gadgets that go
        inside your body go beyond the stents that prevent heart attacks. Some
        devices aim to prevent depression, relieve back pain, and even paint
        your esophagus to reduce acid reflux.
     -- Videos, photos and music on your cell phone. Faster cellular networks
        will make it easier for you to send the pictures you snap with your
        phone. Korea and Japan are ahead of everybody else, with the U.S.
        trailing far behind in so-called 3G or third generation networks. U.S.
        carriers will start deploying faster cellular data networks in 2005
        because they finally understand that this is the best way they can get
        more revenue out of customers.
     -- Mini Fuel Cells. You'll have fewer reasons to swear at dead batteries
        in 2005. Tiny fuel cells will finally make their first commercial
        appearance next year. Your laptop will run for days instead of hours
        and your cell phone will take calls for weeks without a recharge.
        Industry analysts say the much anticipated -- and often delayed
        -- micro fuel cells could sell 100 million units by 2008.
     -- Internet Telephony. VoIP (voice over Internet protocol) will become a
        household word in 2005. The technology that sends phone calls over the
        Internet will continue to grow, delivering good quality conversations
        at prices the regular phone companies have trouble matching. With
        several VoIP vendors offering telephone numbers anywhere in the world,
        no one will know where you're calling from.
     -- The Digital Living Room. The American living room will be a more
        intense battleground in 2005; this time it will be the traditional
        consumer electronic vendors versus the PC and software companies. Sony,
        Microsoft, Intel and Hewlett-Packard are vying for control of your set
        top box, in hopes they'll have a better chance to sell you more stuff.
        Watch for a battle for your attention -- and your dollars -- played out
        in the family room.
     Red Herring's list of the 100 Most Innovative Companies of 2004 was
 selected by the editors as those most likely to benefit from the top 10 trends
 in 2005.
      "Our research indicates that companies will need a highly focused
 innovation process to benefit from the trends in 2005," says Joel Dreyfuss,
 editor-in-chief of Red Herring. "Over the next months, our editorial team will
 follow the success of these companies and the impact of the 10 trends."
     The complete list of the 100 Most Innovative Companies of 2004 is
 available online at
     About Red Herring
     Red Herring, Inc., founded in 1993, covers technology innovation, venture
 financing, and the deals that make a difference. Its award-winning journalists
 go deeper, providing a comprehensive, critical analysis of what's new and why
 it matters. Red Herring covers the business trends with insight that counts,
 serving today's entrepreneurs and the technology of tomorrow. Head to for articles, newsletters, and research reports that
 matter. To subscribe to the Red Herring Magazine call 866.311.9582 or email
     Press Contact:
      Chris Barker
      Text 100 Public Relations
      (206) 267-2006
      Robin Mantha
      Text 100 Public Relations
      (206) 267-2027

SOURCE Red Herring, Inc.

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