Red Zune 80GB and New Collection of Artwork Debut on Zune Originals

Customizable gift options and themed playlists from Zune Marketplace help

consumers share the love this Valentine's Day.

Jan 15, 2008, 00:00 ET from Microsoft Corp.

    REDMOND, Wash., Jan. 15 /PRNewswire-FirstCall/ -- Responding to
 consumer excitement for the Zune 80GB, Microsoft Corp. is making the
 popular wireless digital media player available in red with Zune Originals,
 just in time for Valentine's Day. Inspired by the themes of love and
 sharing, an exclusive collection of 20 new laser-engraved designs will be
 available to consumers for a limited time at;
 in addition, Zune Marketplace will feature Valentine's Day playlists that
 can be shared with friends or loved ones Zune to Zune or via the Zune
 Social online music community.
     "Zune gives consumers a dynamic canvas that is brought to life by the
 music, pictures, videos and podcasts they fill it with," said Scott
 Erickson, senior director of product management for Zune at Microsoft.
 "Zune Originals makes it easy to design a customized player, while wireless
 sharing and the Zune Social online music community give people new ways to
     Zune Originals gives customers more options to personalize their player
 with 20 new designs celebrating love and sharing that can be laser-engraved
 on the back of their Zune. The new Valentine's Day series features artwork
 from four new artist collectives -- Colorblok, Friends With You, PSYOP and
 Studio Play Pretend -- and is available exclusively at through Feb. 14. Each new graphic can be
 paired with up to three lines of text, letting consumers add a personal
 message; if no graphic is chosen, up to five lines of text are available.
 For a limited time, Zune Originals also offers a gift-wrap option and
 shipping at no additional charge.* With the addition of the Valentine's Day
 series, customers can now choose from more than 65 designs, to create a
 custom wireless player in the size and color they want.
     The Zune Marketplace online store makes it easy to load the Zune player
 with favorite love songs that can be shared wirelessly Zune to Zune or with
 friends via Zune Social. To find their perfect Valentine's Day soundtrack,
 consumers can browse playlists such as "Hip Hop Valentine," "80s Love,"
 "Broken Love," and "Talk to Me, Barry," love jams from the legendary Barry
 White featuring spoken introductions. Zune software also makes it easy for
 people to create their own playlists in seconds by simply dragging and
 dropping songs to the playlist icon.
     With a bright 3.2-inch screen and premium in-ear noise-isolating
 headphones, the red Zune 80GB is the latest addition to the new line of
 Zune wireless players, which also includes the slim, ultra-portable Zune
 4GB and Zune 8GB, available in pink, green, black and red. All three models
 offer wireless sync and sharing, a built-in FM tuner, and the new Zune Pad,
 a touch-sensitive navigation button that lets people fly through menus or
 lists with the flick of the thumb, or click to easily change songs or
 adjust the volume. The Zune 80GB (estimated retail price $249), Zune 8GB
 (ERP $199) and Zune 4GB (ERP $149) are available at retailers nationwide
 and at
     More information on great Zune Valentine's Day offers from Zune
 Originals and retailers nationwide is available at About
     Zune is Microsoft's music and entertainment brand that provides an
 integrated digital entertainment experience. The Zune platform includes a
 line of wireless digital media players, the Zune Marketplace online store,
 and Zune Social online music community. Zune is part of Microsoft's
 Entertainment and Devices Division and supports the company's
 software-based services vision to help drive innovation in the digital
 entertainment space. More information can be found online at
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and solutions that help people and businesses realize
 their full potential.
     * See for details.

SOURCE Microsoft Corp.