RedEnvelope Reports Two Years of Continuous Uptime at 365 Main's San Francisco Data Center

Online Retailer Also Cuts Energy Costs by 33 Percent

Jul 24, 2007, 01:00 ET from 365 Main Inc.

    SAN FRANCISCO, July 24 /PRNewswire/ -- 365 Main Inc., developer and
 operator of the world's finest data centers, has provided online retailer
 RedEnvelope with two years of 100-percent uptime at 365 Main's San
 Francisco facility. It has also reduced RedEnvelope's overall energy costs
 by 33 percent during this period.
     Since moving to 365 Main in July 2005, RedEnvelope has more than
 doubled its data center footprint and has scaled the number of hits it
 processes per second from 800 to 1700. The site, which specializes in
 all-occasion gift- giving, has also closed its redundant data center in the
 Midwest and moved its excess capacity to 365 Main, tripled its systems
 capacity and its storage capacity, and converted its point-to-point
 networks to an MPLS backbone.
     Saving energy and improving efficiency
     RedEnvelope's energy costs have been reduced by a third since moving to
 365 Main, a savings the company directly attributes to a unique billing
 system in which 365 Main only charges customers for the exact amount of
 power that is used. Most data center companies charge a flat rate per month
 in a "use it or lose it" structure.
     In addition to helping customers reduce energy costs, 365 Main is
 taking strides to make its own business more efficient. In May the company
 became the first data center developer and operator to commit to full
 compliance with the building certification system put forth by the U.S.
 Green Building Council (USGBC), a non-profit organization of leaders from
 every sector of the building industry. Earlier this year 365 Main also
 joined The Green Grid, a global nonprofit consortium of technology
 companies and professionals dedicated to advancing energy efficiency in
 data centers and business computing ecosystems.
     "Two years ago we decided to move our servers to 365 Main because we
 believed its San Francisco facility could accommodate our expected growth
 better than any other, and for a comparable price," said Dale Emel,
 director of technology services at RedEnvelope. "And that's exactly what
 has happened. 365 Main has fulfilled its brand promise of 'world's finest
 data centers' by delivering the reliability and uptime that attracted us in
 the first place."
     To ensure uptime for key tenants such as RedEnvelope, 365 Main provides
 modern power and cooling infrastructure. The company's San Francisco
 facility includes two complete back-up systems for electrical power to
 protect against a power loss. In the unlikely event of a cut to a primary
 power feed, the state-of-the-art electrical system instantly switches to
 live back-up generators, avoiding costly downtime for tenants and keeping
 the data center continuously running.
     "RedEnvelope is a high-profile, well respected e-commerce brand and one
 of the most popular gift-giving sites in the world," said Chris Dolan, CEO
 of 365 Main, "It has succeeded in an industry where countless others have
 failed, and we are extremely proud to have provided it with a home to grow
 its business."
     About RedEnvelope Inc.
     RedEnvelope Inc. is a retailer dedicated to inspiring people to
 celebrate their relationships through giving. RedEnvelope offers an
 extensive collection of imaginative gifts through its webstore,
     About 365 Main Inc.
     365 Main Inc. develops and operates the world's finest data centers.
 Intelligently designed and expertly managed, 365 Main's data centers are
 developed and certified to the highest industry standards and compliance
 requirements, including SAS70, and feature 24/7/365 power, cooling,
 connectivity and security capabilities to ensure mission-critical
 operations and business continuity for tenants. Today, hundreds of hosting,
 telecommunication and Fortune 1000 enterprises rely on 365 Main. 365 Main
 is a privately held company based in San Francisco, Calif. More information
 is available at 877-365-MAIN (6246) or

SOURCE 365 Main Inc.