Redfin Goes Deep With High-Frequency Listing Updates, More Comprehensive Property Data, Neighborhood Pricing Tools

Jan 31, 2008, 00:00 ET from Redfin Corporation

    SEATTLE, Jan. 31 /PRNewswire/ -- Online real estate broker Redfin
 Corporation today released a new version of designed to give
 buyers the most thoroughly informed real estate search experience on the
 Internet, with new neighborhood boundaries and pricing analysis tools, more
 third-party data and extremely high-frequency updates from Multiple Listing
 Services (MLSs), the proprietary databases used by brokers to share listing
 information. The site also now supports the Apple Safari browser.
     Separately today, Redfin announced an expanded home-tours program,
 offering customers one additional home tour, with additional tours paid at
 closing rather than in advance.
     The Most-Up-to-Date Listing Data
     To offer consumers the most immediate access to details about newly
 listed properties, Redfin increased the frequency of listing updates from
 ten of its 16 member MLSs, allowing users to access new listing
 information as quickly as 15 minutes within a property's being listed,
 re-priced or sold.
     The Most Complete Information About Each Listing
     The new version of Redfin's site also provides significantly more
 information about each listing. Prior to this release, already
 offered for each listing comprehensive photos and amenity details, precise
 lot outlines, county tax records, school and community information, and
 market value estimates from With this release, Redfin also now
 provides for each listing:
-- a set of similar listings and recently sold properties, -- a complete history of any price changes since the listing became active, -- a second market value estimate from, -- local Redfin blog and message board conversations, and -- photographic bird's-eye views of the property. Redfin also now identifies users' favorite listings with a special icon on its map interface. Support for In-Depth Pricing Analysis Beyond delivering data about individual listings, this release gives consumers a platform for analyzing prices in entire neighborhoods. Rather than using on-screen map boundaries to define the geographic parameters of a real estate search, users now can use neighborhood outlines as search boundaries, calculating median price, price per square foot and other metrics for that neighborhood. For the first time, users can download data to a spreadsheet for an in-depth analysis. Home buyers can use the data to prepare a comparative market analysis to estimate the value of a home. "Serious home buyers want up-to-the-minute information about all the homes for sale, straight from the real estate agents updating the MLS," said Redfin Chief Technology Officer Michael Young. "Redfin's goal is to delight our audience of hard-core real estate fanatics by offering Freakish Depth on major real estate markets: more frequent listing updates, more photographs, more listing details, more pricing estimates, more analytical tools." "And thank goodness!" Redfin's Mr. Young added. "We now support Safari." About Redfin Redfin ( is the real estate industry's first online brokerage, currently available in Greater Boston; the San Francisco Bay Area; Greater Seattle; Southern California, including Los Angeles, Orange County and San Diego; and the Washington, D.C area, including Baltimore. By combining maps, listings, tax records and analytics, Redfin has become one of the most popular brokerage sites. Customers who use to buy or sell properties earn a refund of most of the commission traditionally due their broker, and get full support in paperwork, offer presentation, negotiations and closing. Redfin has one of the highest customer satisfaction rates in the industry, and is the only brokerage with a 100-percent-customer-satisfaction guarantee. To give the Redfin service a try, visit; to keep track of our daring exploits via our blog, go to

SOURCE Redfin Corporation