Redfin Launches 'Sweet Digs' as Southern California's Online Real Estate Magazine

More Than 1,200 Southern California Readers Already Signed Up

Aug 09, 2007, 01:00 ET from Redfin Corporation

    SEATTLE, Aug. 9 /PRNewswire/ -- Online real estate broker Redfin
 Corporation today launched its online real estate magazine, "Sweet Digs,"
 for Southern California. Home-buyers in Los Angeles, Orange County and San
 Diego neighborhoods can read daily, local real estate market information
 via the Sweet Digs blog or email newsletter.
     The new Southern California Sweet Digs will offer as many as 40 candid,
 saucy and analytical write-ups each week of recent sales, price reductions,
 open houses and real estate trends in local areas, including Beverly Hills,
 Irvine, Newport Beach, Ocean Beach and Westwood. Southern California
 already boasts some of the top real estate blogs, and Sweet Digs
 complements them with its hyper-local, data-driven format written by real
 estate fanatics, not agents.
     Redfin's investment in the site's quality has been significant. To
 launch Sweet Digs for Southern California, Redfin evaluated hundreds of
 candidates, and contracted with a dozen writers who are experts in their
 local real estate market.
     Los Angeles:
     -- Cindy Allen: Beverly Hills, Hollywood, Westwood
     -- Christina Chan: Playa Del Rey, Westchester
     -- Ron DeGenova: San Fernando Valley, Santa Clarita
     -- Charles Song: Glendale, Pasadena
     -- Josh Toering: Long Beach, Palos Verdes
     Orange County:
     -- Julie Lance: Orange, Santa Ana, Tustin
     -- Sheila McDaniel: Laguna Hills, Mission Viejo
     -- Brian Murphy: Huntington Beach, Newport Beach
     -- Debbie Sklar: Aliso Viejo, Dana Point, Laguna Niguel
     -- Sylvia Walker: Costa Mesa, Irvine
     San Diego:
     -- Carol Hian: Hillcrest, North Park, Ocean Beach
     -- Tom Swell: Lemon Grove, Spring Valley
     As Sweet Digs' Southern California readership grows, Redfin will expand
 its coverage. Today's expansion doubles the number of bloggers covering the
 West Coast. Sweet Digs plans to launch in Boston and Washington, D.C. later
 this year.
     The Southern California Sweet Digs site builds on the momentum
 established by its San Francisco and Seattle counterparts. Sweet Digs
 launched December 2006 in Seattle and February 2007 in San Francisco to
 provide in-person property reviews. The site shut down in May due to a
 ruling from the Northwest Multiple Listing Service (NWMLS), a broker-owned
 database of Seattle-area listings; the NWMLS ruled that the property
 reviews violated rules against advertising another broker's listing. It
 relaunched with an analytical format in June. Since the original launch,
 the Redfin Sweet Digs teams have written nearly 600 posts and increased
 subscriptions approximately 40 percent; and already more than 1,200 readers
 have signed up to receive Southern California Sweet Digs.
     "Southern California's Sweet Digs covers the largest Redfin market and
 some of the most interesting real estate in the United States, from
 Hollywood celebrity hideaways to surfer shacks in San Diego," said Bahn
 Lee, Sweet Digs' managing editor. "Redfin's Southern California customers
 have been clamoring for more information, like local market trends and
 neighborhood news, to complement's home-search data, which is
 exactly what Sweet Digs provides."
     Consumers who wish to read or register for Sweet Digs can visit:
     -- Los Angeles:
     -- Orange County:
     -- San Diego:
     -- San Francisco Bay Area:
     -- Greater Seattle:
     -- Sign-up for daily, weekday emails:
     About Redfin
     Redfin ( is the real estate industry's first
 online brokerage, currently available in the Washington, D.C. area,
 including Central Maryland and Northern Virginia, Greater Boston, the San
 Francisco Bay Area, Greater Seattle and Southern California, including Los
 Angeles, Orange County, the Inland Empire and San Diego. By combining maps,
 listings, tax records and analytics, Redfin has become one of the most
 popular brokerage sites. Customers who use to buy or sell
 properties earn a refund of most of the commission traditionally due their
 broker, and get full support in paperwork, offer presentation, negotiations
 and closing. Redfin has one of the highest customer satisfaction rates in
 the industry, and is the only brokerage with a
 100-percent-customer-satisfaction guarantee. To give the Redfin service a
 try, visit; to keep track of our daring exploits via
 our blog, go to

SOURCE Redfin Corporation