Reebok and Jay-Z Team Up With Beyonce, Tyra Banks, Joy Bryant, Fergie, and Queen Latifah to Design Custom Kicks for Charity

Brand and Superstar Entertainers Personally Design One-of-a-Kind

Tennis Shoes to Benefit the Shawn Carter Scholarship Fund

Jul 15, 2004, 01:00 ET from Reebok International Ltd.

    CANTON, Mass., July 15 /PRNewswire/ -- Have you ever wondered what it
 would be like to walk in the shoes of some of the world's most glamorous
 celebrities?  If so, Reebok and rap icon Jay-Z would like to provide you with
 the opportunity to do so!  Beginning July 19th at noon and running through
 10:00 p.m. on July 28th, fans can log on to and bid online
 for shoes designed by today's most compelling actresses, musicians and
 supermodels, including Beyonce, Tyra Banks, Joy Bryant, Fergie of the Black
 Eyed Peas and Queen Latifah.  As part Jay-Z's community outreach efforts, five
 of the hottest women around have personally designed their own S. Carter
 women's tennis shoe which will be auctioned off with all the proceeds being
 donated to the Shawn Carter Scholarship Fund.  The bidding for all shoes will
 start at $100.
     Each fashion-forward shoe in the "S. Carter Women in Entertainment"
 program conveys the celebrities' individual sense of style and character as
 well as their autograph. So whether you have an appreciation for the arts or
 if you just want to make the ideal purchase for an enduring fashion statement,
 the celebrity designed S. Carter tennis shoe delivers something rare and
 alluring -- making it the ideal collectors item.
     In addition to receiving the shoe, the winning bidder will take home the
 celebrity's sketch of the designed shoe accompanied with an authentic
 autograph.  While only five winning bidders will ultimately own a celebrity-
 designed S. Carter tennis shoe, sneaker enthusiasts everywhere can find the
 original S. Carter tennis shoe in stores across the country.  Taking its lead
 from old-school classic tennis shoes, the S. Carter Tennis features a retro
 look with clean lines and signature detailing.  Currently in stores for a
 suggest retail price of $80 in white/royal/red colorway for men and
 white/winery/navy colorway for women, the S. Carter Tennis shoe offers subtle
 accents of color at the sole and perfed detailing throughout the upper of the
     Close to Jay-Z's heart, the Shawn Carter Scholarship Fund was created in
 2003, and is spearheaded by Jay-Z's mother Gloria Carter to assist those
 generally not serviced by traditional scholarship means.  The Fund provides
 disadvantaged youth, non-traditional High School graduates, GED recipients,
 and those who have been formerly incarcerated, an opportunity to fulfill their
 desire to attend college.  For more information on the Shawn Carter
 Scholarship Fund, call (212) 603-7803 or write to:
      The Shawn Carter Scholarship Fund
      P.O. Box 1898 Radio City Station
      New York, NY 10101-1898
     Jay-Z has released nine consecutive platinum-plus albums in six years and
 has sold more than 25 million units.  Jay-Z has been nominated for Grammy
 Awards, as well as Billboard Music Awards, Radio Music Awards and MTV Music
 Awards.  Jay-Z has consistently topped Billboard's list as the #1 Rap Artist,
 #1 R&B Mainstream Artist and the #1 Crossover artist.  Released in November
 2003, Jay-Z's "Black" album, purported to be his last, has consistently been
 listed in Billboard's Top 20 category since its debut.
     Reebok International Ltd., headquartered in Canton, MA, is a leading
 worldwide designer, marketer and distributor of sports, fitness and casual
 footwear, apparel and equipment under the Reebok, Rockport and Greg Norman
 Brands, and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totaled
 approximately $3.5 billion. Reebok can be accessed on the World Wide Web at

SOURCE Reebok International Ltd.