Regal Cinemas and Coca-Cola Announce Exclusive Beverage Partnership; New Agreement Puts Coca-Cola at Top of Cinema Channel
ATLANTA, April 9 /PRNewswire/ -- The Coca-Cola Company has entered into a new seven-year strategic beverage supply and marketing partnership with Regal Cinemas, Inc., the nation's largest film exhibitor. Under the terms of the multiyear beverage agreement, Coca-Cola will be the exclusive soft drink beverage supplier for Regal's over 300 locations. "The agreement with Regal Cinemas represents our commitment to developing relationships built on mutual success, not only from our brands, but also from our services," said Jeff Dunn, president and chief operating officer, Coca-Cola Americas. "As the exclusive supplier of soft drink and water beverages to Regal Cinemas, coupled with our existing partnerships with United Artists and Edwards Theatres, we can ensure a quality beverage program that delivers value to our movie-going customers and consumers nationwide." The partnership with Regal also represents a unique marketing opportunity for Coca-Cola, including concession marketing and promotion opportunities as well as the showcasing of Coca-Cola Screen Play slides and the rolling stock footage that runs prior to the feature film. "Our marketing partnership with Regal allows us to refresh and entertain millions of moviegoers each year as they are out enjoying themselves with family and friends," added Dunn. About Regal Cinemas, Inc. Founded in November 1989, Regal Cinemas, Inc. is the largest film exhibitor in the United States and has maintained the largest box office and market share for U.S. theatres during the past two years. The Company primarily shows first run movies and currently has 3,655 screens in operation at 302 theatres. About The Coca-Cola Company Headquartered in Atlanta, The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups. Coca-Cola Americas is the largest of the Company's five geographic operating groups, comprising 32 percent of worldwide sales during 1999. Coca-Cola(R) classic, the Company's flagship brand, is the number one selling soft drink in North America, as well as around the world. Other key brands include diet Coke(R), Sprite(R), Minute Maid(R) soda, Barq's(R), Dasani(R) and POWERADE(R). Among the 230-plus products in the beverage giant's portfolio are soft drinks and non-carbonated beverages, such as sports drinks, juices and juice drinks, water products, teas and coffees. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X45145276
SOURCE The Coca-Cola Company
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