ATLANTA, April 9 /PRNewswire/ -- The Coca-Cola Company has entered into a
new seven-year strategic beverage supply and marketing partnership with Regal
Cinemas, Inc., the nation's largest film exhibitor. Under the terms of the
multiyear beverage agreement, Coca-Cola will be the exclusive soft drink
beverage supplier for Regal's over 300 locations.
"The agreement with Regal Cinemas represents our commitment to developing
relationships built on mutual success, not only from our brands, but also
from our services," said Jeff Dunn, president and chief operating officer,
Coca-Cola Americas. "As the exclusive supplier of soft drink and water
beverages to Regal Cinemas, coupled with our existing partnerships with
United Artists and Edwards Theatres, we can ensure a quality beverage
program that delivers value to our movie-going customers and consumers
The partnership with Regal also represents a unique marketing opportunity
for Coca-Cola, including concession marketing and promotion opportunities as
well as the showcasing of Coca-Cola Screen Play slides and the rolling stock
footage that runs prior to the feature film.
"Our marketing partnership with Regal allows us to refresh and entertain
millions of moviegoers each year as they are out enjoying themselves with
family and friends," added Dunn.
About Regal Cinemas, Inc.
Founded in November 1989, Regal Cinemas, Inc. is the largest film
exhibitor in the United States and has maintained the largest box office and
market share for U.S. theatres during the past two years. The Company
primarily shows first run movies and currently has 3,655 screens in operation
at 302 theatres.
About The Coca-Cola Company
Headquartered in Atlanta, The Coca-Cola Company is the world's leading
manufacturer, marketer and distributor of nonalcoholic beverage concentrates
and syrups. Coca-Cola Americas is the largest of the Company's five
geographic operating groups, comprising 32 percent of worldwide sales during
1999. Coca-Cola(R) classic, the Company's flagship brand, is the number one
selling soft drink in North America, as well as around the world. Other key
brands include diet Coke(R), Sprite(R), Minute Maid(R) soda, Barq's(R),
Dasani(R) and POWERADE(R). Among the 230-plus products in the beverage
giant's portfolio are soft drinks and non-carbonated beverages, such as sports
drinks, juices and juice drinks, water products, teas and coffees.
MAKE YOUR OPINION COUNT - Click Here
SOURCE The Coca-Cola Company