Regence BlueCross BlueShield of Oregon to Sponsor Fred Meyer Challenge Pro-Am

    PORTLAND, Ore., Jan. 9 /PRNewswire/ -- Regence BlueCross BlueShield of
 Oregon has announced that it will sponsor the Pro-Am portion of
 The Fred Meyer Challenge golf event, set for August 3-4.  It precedes
 The Fred Meyer Challenge, which will be held August 5-6.
 The Challenge has contributed more than $9.5 million to children's charities
 since 1986.  Mark Ganz, president of Regence BlueCross Blue Shield of Oregon,
 said the fund-raising  aspect of The Challenge convinced the company to become
 more prominently involved.  Last month, organizers of The 2001 Challenge
 distributed to Oregon-based children's charities $850,000 raised during last
 year's summer event.
     "Simply put, The Fred Meyer Challenge has a long history of giving back to
 the community.  That ties in well with our mission," said Ganz.  "Our company
 exists to provide ways for people in Oregon to band together to help those who
 need it.  Making good health care accessible for those who need it is our
 primary focus.  Healthy, well-adjusted Oregon children are part of that focus.
 Children's charities that benefit from this great event are ones we have
 supported in the past and this provides a new venue for us to help ensure they
 fulfill their missions."
 
     Regence BlueCross BlueShield of Oregon is an independent licensee of the
 Blue Cross and Blue Shield Association.  The company celebrated its
 60th anniversary in 2001.  Regence BlueCross BlueShield of Oregon provides
 medical, dental and related coverage for 1.1 million people in Oregon and
 Clark County, Washington.  It is part of The Regence Group, which has
 Blue Cross and/or Blue Shield affiliates also in Washington, Idaho and Utah.
 Nationally, more than one in four Americans have Blue Cross and Blue Shield
 coverage.
 
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SOURCE Regence BlueCross BlueShield of Oregon

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