Regence BlueShield of Idaho to Market New Health Plan With Idaho Physicians Network

Oct 29, 1999, 01:00 ET from Regence BlueShield

    BOISE, Idaho, Oct. 29 /PRNewswire/ -- Regence BlueShield of Idaho will
 offer a new health plan option utilizing Idaho Physicians Network. Under the
 name Regence Choice, this program is designed to provide an innovative health
 insurance alternative for small group employers in the Treasure Valley
 beginning in 2000.
     "Employers are being impacted by significant increases in their health
 care costs and they are demanding products which better respond to their
 health insurance needs," said Don Smith, Regence BlueShield of Idaho senior
 vice president of sales and marketing. "We are excited about Regence Choice
 because it responds to employers' cost and quality concerns while offering
 attractive features to their employees."
     Regence BlueShield of Idaho has entered into a contract with Idaho
 Physicians Network who will support the product with their exclusive provider
 network. Regence Choice does not require physician referrals for specialty,
 urgent, or emergent care.
     "Idaho Physicians Network is a natural partner with its broad range of
 physician services available to our members," said Smith.
     "We are pleased that Regence Choice members will have access to Idaho's
 largest independent network of providers. This affiliation will afford members
 access to a broad range of excellent primary care physicians and many of
 Idaho's best specialists," said Idaho Physicians Network President, Michael
 Gibson, MD.
     "Idaho Physicians Network is pleased to work with Regence BlueShield of
 Idaho in making Regence Choice available to the community," said Primary
 Health Vice President, Stuart Vogelman. Primary Health, Inc., administers
 Idaho Physicians Network.
     Regence Choice offers routine medical and hospital care; prescription drug
 copayment differentials; fixed costs, such as copayments, which encourage
 prevention and early access to care; health education programs that emphasize
 health maintenance plus many more benefits.
     About Regence Blue Shield of Idaho
     Regence BlueShield of Idaho is the state's largest health insurer
 currently providing benefits, services and support to over 300,000 members.
 Regence BlueShield of Idaho is a Regence Group company, an affiliation of
 leading health insurance plans in the northwest, and is headquartered in
 Lewiston with offices in Boise, Coeur d'Alene, Idaho Falls, Pocatello, and
 Twin Falls. For more information visit
     About Idaho Physicians Network (IPN)
     Idaho Physicians Network was founded in 1993 and currently has over
 400 participating providers throughout southwestern Idaho. IPN is a network of
 providers focused on delivering high quality health care services to Idahoans
 through contracts with Insurance Companies and employers. Idaho Physicians
 Network is administered by Primary Health Inc. IPN is Idaho's largest
 independent physician network. For more information about IPN, contact Robyn
 Prouty at 208-333-1541 or visit
     About Primary Health Inc.
     Primary Health Inc., Idaho's largest medical group delivers high quality,
 physician directed healthcare services that are conveniently located and
 easily accessible. With a network of 16 medical centers and 60 providers
 throughout southwest Idaho, Primary Health comprises a system of physicians
 practicing family, OB/GYN, pediatric, occupational, sports, surgical, ENT and
 internal medicine. For further information on Primary Health, Inc., address
 inquiries to the company's corporate offices at 800 Park Blvd., Suite 760,
 Boise, ID 83712; visit the company's web site at; or
 contact Stuart Vogelman, vice president of marketing, at 208-344-1811 or

SOURCE Regence BlueShield