BOISE, Idaho, Oct. 29 /PRNewswire/ -- Regence BlueShield of Idaho will offer a new health plan option utilizing Idaho Physicians Network. Under the name Regence Choice, this program is designed to provide an innovative health insurance alternative for small group employers in the Treasure Valley beginning in 2000. "Employers are being impacted by significant increases in their health care costs and they are demanding products which better respond to their health insurance needs," said Don Smith, Regence BlueShield of Idaho senior vice president of sales and marketing. "We are excited about Regence Choice because it responds to employers' cost and quality concerns while offering attractive features to their employees." Regence BlueShield of Idaho has entered into a contract with Idaho Physicians Network who will support the product with their exclusive provider network. Regence Choice does not require physician referrals for specialty, urgent, or emergent care. "Idaho Physicians Network is a natural partner with its broad range of physician services available to our members," said Smith. "We are pleased that Regence Choice members will have access to Idaho's largest independent network of providers. This affiliation will afford members access to a broad range of excellent primary care physicians and many of Idaho's best specialists," said Idaho Physicians Network President, Michael Gibson, MD. "Idaho Physicians Network is pleased to work with Regence BlueShield of Idaho in making Regence Choice available to the community," said Primary Health Vice President, Stuart Vogelman. Primary Health, Inc., administers Idaho Physicians Network. Regence Choice offers routine medical and hospital care; prescription drug copayment differentials; fixed costs, such as copayments, which encourage prevention and early access to care; health education programs that emphasize health maintenance plus many more benefits. About Regence Blue Shield of Idaho Regence BlueShield of Idaho is the state's largest health insurer currently providing benefits, services and support to over 300,000 members. Regence BlueShield of Idaho is a Regence Group company, an affiliation of leading health insurance plans in the northwest, and is headquartered in Lewiston with offices in Boise, Coeur d'Alene, Idaho Falls, Pocatello, and Twin Falls. For more information visit www.id.regence.com. About Idaho Physicians Network (IPN) Idaho Physicians Network was founded in 1993 and currently has over 400 participating providers throughout southwestern Idaho. IPN is a network of providers focused on delivering high quality health care services to Idahoans through contracts with Insurance Companies and employers. Idaho Physicians Network is administered by Primary Health Inc. IPN is Idaho's largest independent physician network. For more information about IPN, contact Robyn Prouty at 208-333-1541 or visit www.ipnphysicians.com. About Primary Health Inc. Primary Health Inc., Idaho's largest medical group delivers high quality, physician directed healthcare services that are conveniently located and easily accessible. With a network of 16 medical centers and 60 providers throughout southwest Idaho, Primary Health comprises a system of physicians practicing family, OB/GYN, pediatric, occupational, sports, surgical, ENT and internal medicine. For further information on Primary Health, Inc., address inquiries to the company's corporate offices at 800 Park Blvd., Suite 760, Boise, ID 83712; visit the company's web site at www.primaryhealth.com; or contact Stuart Vogelman, vice president of marketing, at 208-344-1811 or firstname.lastname@example.org.
SOURCE Regence BlueShield