Regence BlueShield Web Site Wins National Award

Jan 07, 2003, 00:00 ET from Regence BlueShield

    SEATTLE, Jan. 7 /PRNewswire/ -- A Regence BlueShield Web site has won a
 national award for a feature that helps its members better understand their
 health care coverage.
     Seattle-based Hornall Anderson Design Works designed and programmed a
 "user's guide," that earned the Web Marketing Association's "Outstanding
 Website" designation.  The content of the guide was written by the local
 advertising agency, Worker Bees, Inc.  The guide is designed to be a quick
 reference for members and employers who have questions about their health-care
     Some 1,300 sites were entered in the competition, according to the Web
 Marketing Association.  Only those Web sites that received more than 60 out of
 70 possible points won the "Outstanding Website" award.  The Association gave
 the award to those sites that it said were judged to be "above and beyond the
 standard of excellence."
     "The Regence User's Guide answers questions for members and employers on a
 variety of topics, including enrollment, billing, benefits and the driving
 forces behind rising health-care costs," said Pam Wright, Regence BlueShield's
 manager of advertising and marketing communications, and the user's guide
 project leader.  "Health care can be a complicated business.  It's our job to
 provide our members with information they can use to make informed health-care
 decisions for themselves, their families and their employees."
     Regence BlueShield is the leading health plan in Washington and provides
 health-care coverage to more than 1.1 million members.  Regence BlueShield is
 a not-for-profit health plan.  It is one of 42 independent licensees of the
 national Blue Cross and Blue Shield Association that collectively provide
 coverage to 79 million -- or one in four -- Americans.  It is also an
 affiliate of The Regence Group, an alliance of health plans that includes:
 Regence BlueCross BlueShield of Oregon, Regence BlueShield of Idaho and
 Regence BlueCross BlueShield of Utah.  For more information, visit the
 company's Web site at

SOURCE Regence BlueShield