Regence Challenges Oregon Legislators to Move It!

Lawmakers will compete in walking contest to earn funds for local

health-related school programs

Jan 31, 2007, 00:00 ET from Regence BlueCross BlueShield of Oregon

    SALEM, Ore., Jan. 31 /PRNewswire/ -- With the 2007 session underway,
 members of the Oregon State Legislature will face many new challenges
 intended to improve the state's healthcare system. One that doesn't involve
 drafting a bill is the Move It! Program, sponsored by Regence BlueCross
 BlueShield of Oregon. Move It! offers legislators the chance to improve
 their own health and that of their communities.
     The Oregon health insurance company is again calling on the 90 members
 of Oregon's Legislature to help raise awareness about increasing obesity
 levels in the state by doing more of something they will likely do a lot of
 anyway this session: walking. The Move It! program is designed to mix
 awareness, action and a little friendly competition into the overall
 conversation about health. The program was previously known as Legislators
 on the Move.
     To participate in Move It!, legislators will be asked to wear
 pedometers and record the number of steps they take for six weeks during
 the 2007 legislative session. They will report their progress after three
 weeks and at the end of the legislative session. The program runs from
 February 1 through March 16, 2007. The three legislators who walk the
 farthest will earn $5000, $2500 or $1000 depending on their finishing
 place, for a school of their choice from their legislative district.
 Regence will donate the funds, which can be used for any health-related
     "It's important that we teach proper fitness to our youth," said the
 2005 Legislators on the Move winner Senator Ginny Burdick. "Our children
 are at a very impressionable age where healthy habits can be formed. This
 is one way to get them started on the right track to good health."
     "The Move It program is one example of how Regence is leading by
 example in our community to help people get healthy," said J. Bart
 McMullan, Jr., M.D., president of Regence BlueCross BlueShield of Oregon.
 "We look forward to a successful legislative session where our legislators
 will turn a little friendly competition into an opportunity to further
 serve their communities."
     About Regence BlueCross BlueShield of Oregon
     Regence BlueCross BlueShield of Oregon provides medical, dental and
 related coverage for nearly one million members in Oregon and in Clark
 County, Washington. It's part of Regence, the largest health insurer in the
 northwest and intermountain states, collectively covering nearly three
 million people. Regence plans are independent licensees of the Blue Cross
 and Blue Shield Association. Nearly one in three Americans has health care
 coverage through Blue Plans. For more information, visit

SOURCE Regence BlueCross BlueShield of Oregon