GREENDALE, Wis., Aug. 16 /PRNewswire-FirstCall/ -- Catherine M. Cassidy,
former Vice President and Editor-in-Chief of Prevention magazine, today was
named Senior Vice President and Editor-in-Chief of Reiman Publications,
effective September 30. The announcement was made by Barbara Newton,
President of Reiman.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040816/NYM145 )
Cassidy will be responsible for all of Reiman's written and graphic
content appearing in 12 magazines, plus 25 hardcover books, 30 newsstand
specials and 15 wall calendars published annually. She will also spearhead
development of new publications. In the past year, Reiman has launched one
new magazine, Backyard Living, contributed to the development of another, Our
Canada, and is testing a variety of potential new magazine concepts.
"I am delighted that Catherine is joining us," said Newton, who worked
with Cassidy at Rodale. "She is one of the best and most intuitive leaders I
have ever worked with, she has a great record of success in both magazines and
books, and she is passionate about serving her readers."
"I am thrilled to join the Reiman team," said Cassidy. "I've always been
impressed with Reiman's wide range of publications, the talented team there,
and the incredible success they've had in building strong, long-lasting
relationships with their customers."
As Editor-in-Chief of Prevention, from 2000 to 2003, Cassidy was
responsible for creating and producing the nation's largest health publication
and the 14th largest magazine in America. Before that, since 1997, she had
been Executive Editor of Prevention, overseeing the key editors and art
directors and personally top-editing all copy. She also oversaw the
Prevention Special Interest Publications, which now produce 19 newsstand-only
Earlier, she was Executive Editor of the Prevention Special Interest
Publications, Executive Editor of Rodale Specials, Managing Editor of Rodale
Custom Publishing, Associate Editor of Rodale Books, Managing Editor of Fit
magazine and Regional Editor of Runner's World magazine.
Cassidy has a B.A. in journalism from San Jose State University. She
serves on the board of Better Health and Living LLC.
Founded in 1965 and acquired by The Reader's Digest Association, Inc., in
2002, Reiman Publications is publisher of 12 consumer magazines including
Taste of Home, the nation's largest-selling food magazine with over 4 million
paid circulation, Quick Cooking, Light & Tasty, Birds & Blooms, Backyard
Living, Country and Country Woman. It also produces books, calendars, and a
mail-order catalog with country lifestyle products. Its World Wide Country
Tours division offers foreign and domestic tours, and its Homemaker Schools
hosts cooking schools coast to coast. Reiman also produces National Cooking
Expos. For information, visit http://www.reimanpub.com.
The Reader's Digest Association, Inc. (NYSE: RDA) is a leading global
publisher and direct marketer. Revenues were $2.4 billion for the fiscal year
ended June 30, 2004. Products include Reader's Digest, the world's most widely
read magazine, published in 19 languages, 48 editions and sold in more than 60
countries. Global headquarters are located at Pleasantville, New York. For
information, visit http://www.rd.com.
SOURCE The Reader's Digest Association, Inc.