Reiman Names Catherine Cassidy Senior Vice President, Editor-In-Chief

Aug 16, 2004, 01:00 ET from The Reader's Digest Association, Inc.

    GREENDALE, Wis., Aug. 16 /PRNewswire-FirstCall/ -- Catherine M. Cassidy,
 former Vice President and Editor-in-Chief of Prevention magazine, today was
 named Senior Vice President and Editor-in-Chief of Reiman Publications,
 effective September 30.  The announcement was made by Barbara Newton,
 President of Reiman.
     (Photo: )
     Cassidy will be responsible for all of Reiman's written and graphic
 content appearing in 12 magazines, plus 25 hardcover books, 30 newsstand
 specials and 15 wall calendars published annually.  She will also spearhead
 development of new publications.  In the past year, Reiman has launched one
 new magazine, Backyard Living, contributed to the development of another, Our
 Canada, and is testing a variety of potential new magazine concepts.
     "I am delighted that Catherine is joining us," said Newton, who worked
 with Cassidy at Rodale.  "She is one of the best and most intuitive leaders I
 have ever worked with, she has a great record of success in both magazines and
 books, and she is passionate about serving her readers."
     "I am thrilled to join the Reiman team," said Cassidy. "I've always been
 impressed with Reiman's wide range of publications, the talented team there,
 and the incredible success they've had in building strong, long-lasting
 relationships with their customers."
     As Editor-in-Chief of Prevention, from 2000 to 2003, Cassidy was
 responsible for creating and producing the nation's largest health publication
 and the 14th largest magazine in America.  Before that, since 1997, she had
 been Executive Editor of Prevention, overseeing the key editors and art
 directors and personally top-editing all copy.  She also oversaw the
 Prevention Special Interest Publications, which now produce 19 newsstand-only
     Earlier, she was Executive Editor of the Prevention Special Interest
 Publications, Executive Editor of Rodale Specials, Managing Editor of Rodale
 Custom Publishing, Associate Editor of Rodale Books, Managing Editor of Fit
 magazine and Regional Editor of Runner's World magazine.
     Cassidy has a B.A. in journalism from San Jose State University.  She
 serves on the board of Better Health and Living LLC.
      Founded in 1965 and acquired by The Reader's Digest Association, Inc., in
 2002, Reiman Publications is publisher of 12 consumer magazines including
 Taste of Home, the nation's largest-selling food magazine with over 4 million
 paid circulation, Quick Cooking, Light & Tasty, Birds & Blooms, Backyard
 Living, Country and Country Woman.  It also produces books, calendars, and a
 mail-order catalog with country lifestyle products.   Its World Wide Country
 Tours division offers foreign and domestic tours, and its Homemaker Schools
 hosts cooking schools coast to coast.  Reiman also produces National Cooking
 Expos.  For information, visit
     The Reader's Digest Association, Inc. (NYSE:   RDA) is a leading global
 publisher and direct marketer.  Revenues were $2.4 billion for the fiscal year
 ended June 30, 2004. Products include Reader's Digest, the world's most widely
 read magazine, published in 19 languages, 48 editions and sold in more than 60
 countries. Global headquarters are located at Pleasantville, New York.  For
 information, visit

SOURCE The Reader's Digest Association, Inc.