WAKE FOREST, N.C., Feb. 11 /PRNewswire/ -- Anita Roddick, outspoken
Founder of The Body Shop(R), returns to the Bay Area to deliver her
impassioned vision of business for the new millennium. She will present her
speech "Reinventing Business" at 7:00 p.m. on Monday, February 16, 1998 at the
University of Creation Spirituality in Oakland.
Roddick's appearance coincides with the launch of her company's newest ad
campaign linking The Body Shop's ongoing struggle against animal testing in
the cosmetics industry with the denunciation of political "despots" around the
world. If that seems an unlikely pairing, Roddick will firmly disagree.
"For too long, business has been teaching that politics and commerce are
two different arenas. They are not. Political awareness and activism must be
incorporated into global management," Roddick says.
The new ad, which appears on the back cover of the March/April issue of
Mother Jones Magazine, depicts four international political figures -- Gen.
Sani Abacha of Nigeria, Col. Muammar Al-Qaddafi of Libya, Saddam Hussein of
Iraq and Radovan Karadzic of the Bosnian Serb Republic -- with makeup
superimposed over their faces. The copy reads: "We're against testing
cosmetics on animals. (Using despots, however, is another story.)"
"Business is now entering center stage," Roddick says. "It is faster, it
is more creative, it is wealthier than governments. If it comes with no moral
sympathy, or honorable code of behavior, God help us all."
"Business must not only avoid hideous evil -- it must actively do good,"
Roddick continues. "If all we can do in the next decade is shift seamlessly
from business being seen as a vehicle for private greed to a vehicle for
public good, then there will be genuine cause for celebration."
The Body Shop is an international manufacturer and retailer of innovative,
high quality skin, hair care and color cosmetic products, operating more than
1,500 stores in 47 countries, including nearly 300 in the USA.
Anita Roddick, "Reinventing Business"
February 16, 1998, 7 pm
University of Creation Spirituality
2141 Broadway, Oakland, CA
510-835-4827, ext. 10
$12 advance / $15 at door
For more information or interview opportunities,
contact: Randy Williamson of The Body Shop at:
For copies of the ad or information about Mother Jones,
contact: Richard Reynolds of Mother Jones at:
Anita Roddick, Founder of The Body Shop International
Excerpts from her speech, "Reinventing Business"
"If I had to name a single all-purpose instrument of leadership, it would
be communication. Leaders must communicate in ways which move people into
"How do you educate people away from a values system of endless increasing
affluence to one in which core values are community, caring for the
environment, creating or growing things and personal development? You empower
"There are not many motivating forces more potent than giving your staff
and customers an opportunity to exercise and express their idealism to
influence change: locally, nationally, and globally."
"The workplace for me now is a community. It is about a place where
people work for a common good. The workplace therefore has to inspire
creativity and above all, be fun."
"Celebrate the global woman -- it is always women that keep the community
together. They are paid less but they work more. They are less educated but
bear greater responsibility for the children. It is women far more than the
men, that create a rag tag front line in the worldwide struggle to end poverty
and environmental destruction."
"Business needs to respect and support communities and families, and to
safeguard the environment. We need business that encourages countries to
educate their children, heal their sick, value the work of women and respect
human rights. In short, to reclaim what was once an essential part of being
Anita Roddick is well known as the founder of The Body Shop and for her
efforts to bring values of ecology, animal rights, and human rights alive in
business. She will deliver her speech "Reinventing Business" at 7:00 pm on
Monday, February 16, 1998 at the University of Creation Spirituality, 2141
Broadway, Oakland, CA.
SOURCE The Body Shop