reInvention, a New Sampling Firm, Modernizes Data Collection Process

WESTPORT, Conn., Feb. 6, 2012 /PRNewswire/ -- Announcing the launch of reInvention LLC, an innovative new company providing the market research industry with next-generation research data collection.  Founded by research industry pioneers Hugh Davis and Keith Price, the team is comprised of experienced sampling professionals who are exclusively focused on making data collection easy while delivering quality results.

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While most sample providers are promoting the use of automation and do-it-yourself methodologies, reInvention is instituting a more human-to-human, consultative approach to sample acquisition. Customers have immediate access via phone, email or online, to locally based, expert project managers available 24 hours a day and on weekends.  "Our product offering is about giving researchers easy access to survey sample," said Keith Price, Managing Partner.  "Great technology enables us to provide a simplified process and deliver quality data at competitive prices, additionally our talented team provides guidance, answers questions, and ensures that projects are executed flawlessly." Investor Joel Mesznik, Founder and President of Mesco Ltd. and former Chairman of Greenfield Online, commented, "The proven team at reInvention has a clear vision and solution that will revolutionize data collection. Their proactive client service model and unbridled passion for perfection fills a necessary void among market research sample suppliers. We are extremely pleased with the company's initial performance."

In conjunction with a refreshing customer service model, reInvention developed an innovative survey-taking platform that encourages a positive experience and redefines how to communicate with those participating in research studies. "We took a completely modern approach on how to attract, motivate, and retain survey respondents," explains Hugh Davis, Managing Partner. "We have built the OneOpinion panel using the latest technology allowing panelists to participate in all modes of data collection (online, mobile, offline) with a clean, transparent and easy-to-use interface." Their philosophy is based upon the belief that when a respondent is respected and compensated fairly for their time, they become more engaged and responsive, leading to more valuable insights for market researchers.

reInvention also established a desirable company culture that is attracting some of the industry's best research practitioners.  Employees are empowered to make the right decisions to best serve the client and are given the tools needed to succeed, such as the newest technology, collaboration, open communications, and solid leadership.  

"reInvention recognizes that one of the key components for successfully building a sample business is the ability to provide the ultimate customer experience – for clients, respondents, and employees," said reInvention investor John Almeida, founder and managing partner of Five Peaks Capital Management. "The reInvention team has established a winning combination of data-collection expertise, technological proficiency, and a sheer commitment to perfection that will significantly impact the market research industry."

About reInvention LLC
reInvention LLC provides global sampling and data collection services to the market research industry.  Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results.  Clients are serviced by a team of smart, experienced, research and sampling practitioners who deeply care about business objectives, are always available, and get the job done perfectly. OneOpinion, reInvention's respondent panel, is a next generation survey taking platform that encourages survey participation through sophisticated technology, honest communications, and respectful compensation. 

reInvention was founded by Hugh Davis and Keith Price, two research industry pioneers.  The company is headquartered in Westport, CT, with offices located around the world.  More information can be found at http://www.reInvention.com.

Images and bio's at - http://www.reinvention.com/about-us.html

Press Contact:
Brenda McFarland
1.203.635.0260
[email protected]

SOURCE reInvention LLC