Rentrak And CBS Owned Television Stations Sign Multi-Market Agreement Providing CBS With Enhanced Local Measurement Data --CBS stations in Dallas, Miami, Minneapolis and Pittsburgh to provide their clients with Rentrak data that reinforces the value of local TV advertising--
PORTLAND, Ore., March 3, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a local TV ratings contract with CBS Television Stations for seven stations, which include KTVT (CBS) and KTXA (IND), Dallas-Ft. Worth; WCCO (CBS), Minneapolis-St. Paul; WFOR (CBS) and WBFS (MyNetworkTV), Miami-Ft. Lauderdale; and KDKA (CBS) and WPCW (CW), Pittsburgh.
CBS Television Stations will use Rentrak's local TV ratings in these four markets and have full access to Rentrak's Advanced Automotive Demographics, which include television viewing tied to automobile make/model purchase behaviors, creating the industry's largest "single source" system for understanding the relationship between viewing and purchase activity. Rentrak's measurement helps stations sell the value of their inventory, in addition to the size of their audiences.
"We look forward to using Rentrak's Advanced Demographic information as a source of audience insights," said Peter Dunn, President, CBS Television Stations. "Rentrak's ability to connect viewing to actual purchasing will allow our stations to demonstrate the effectiveness of local television."
"We are excited to welcome CBS Television Stations to our continuously-expanding family of client stations, agencies and networks. We look forward to working closely with them and to providing them with insights that will benefit both them and their clients," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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