Rentrak And Screen Engine Launch "PostTrak"
--Ground-Breaking Moviegoer In-Theater Polling Tool Is An Industry First --
LOS ANGELES, Sept. 12, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT) and Screen Engine today announced a jointly-developed syndicated product called PostTrak, that will report box office sales figures, audience demographics and the aspects of each title that trigger interest and attendance – all in real time.
PostTrak is a movie industry first from Rentrak, the prevailing leader in multi-screen media measurement serving the advertising, television and entertainment industries, and Screen Engine, a leading market research and marketing information company specializing across the four screens of media. This revolutionary new service will measure all wide-released films during their opening and second weekends and will also report on:
- Moviegoers' sources of awareness about the movie
- Primary reasons for attending
- Comparison of the film to their in-going expectations
- Urgency to communicate one's impressions about the movie to family and/or friends
- Most likely way of communicating about the film (e.g., in person, social network, etc.)
- Interest in renting/purchasing the movie on DVD/Blu-ray/VOD
The PostTrak service will be available by subscription to the movie industry and will include Rentrak's census-level metrics as well as Screen Engine's monitoring of actual audience composition and post-opening results measured on each new movie opening in wide release. PostTrak will also give clients the ability to make comparisons against competitive films.
"This new method of data collection and reporting is a revolutionary tool for the movie business," said Kevin Goetz, Founder and CEO of Screen Engine. "The PostTrak results will provide decision makers with far more reliable feedback in 20 demographically representative markets nationwide. This is in stark contrast to the traditional method of exit poll collection and reporting currently undertaken in only 3-4 markets."
PostTrak is the most precise tool available for predicting future ticket sales at the box office and projections for DVD and VOD revenues. It will provide the industry with hour-by-hour and region-by-region reporting as each new wide-release title opens across the country. Additionally, PostTrak will measure second weekend audience reactions to enable studios to better leverage opening weekend audience reactions and decide how to adjust messaging with greater immediacy than ever before.
"PostTrak is a compelling new development in providing the industry with dynamic, timely and actionable information on how movies are performing in theaters," said Ron Giambra, President of Theatrical Worldwide at Rentrak. "Innovative new products, like PostTrak, combined with the census-level ticket sales provided by Rentrak are vital to meeting the ongoing needs of providing critical information to those executives responsible for managing theatrical distribution and marketing activities."
As the trusted standard for all studio box office reporting, Rentrak provides intelligence into overnight theatre-level reporting across the global theatrical market. Rentrak delivers real time geographic-specific box office collection which provides users with instant analysis of 99 percent of the domestic box office landscape and from over 18,000 theaters representing 80,000 screens in 33 countries globally.
About Screen Engine
The primary focus of Screen Engine's business is providing a diverse portfolio of custom and syndicated market research products and services to the major and mini-major movie studios as well as many prominent filmmakers, both in the US and internationally. This work includes consulting as well as research services spanning from the concept stage to production and beyond post-release through all ancillary markets. In addition to working in the film industry, Screen Engine provides counsel and research activities in the television, music, publishing, video gaming, merchandising /licensing,multi-cultural and internet content businesses.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
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