LOS ANGELES, Dec. 20 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of December 18 through December 20, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, December 20, 2009 include:

                                             Weekend
    Rank   Title             Distributor      Gross        Cume      Locations
    ----   -----             -----------     -------       ----      ---------

      1  Avatar              20th Century
                              Fox           73,000,000   73,000,000      3452
      2  The Princess and
          the Frog           Disney         12,224,000   44,755,772      3475
      3  The Blind Side      Warner Bros.   10,030,000  164,734,245      3407
      4  Did You Hear About
          The Morgans?       Sony            7,000,000    7,000,000      2718
      5  The Twilight Saga:   Summit
          New Moon             Entertainment 4,370,000  274,560,721      3035
      6  Invictus            Warner Bros.    4,170,000   15,844,785      2125
      7  Disney's A
          Christmas Carol    Disney          3,419,000  130,788,890      2070
      8  Up In The Air       Paramount       3,100,000    8,105,919       175
      9  Brothers            Lionsgate       2,630,000   22,090,741      2009
     10  Old Dogs            Disney          2,289,000   43,573,896      2630
     11  2012                Sony            2,150,000  158,974,108      2242
     12  Armored             Sony            1,225,000   14,195,023      1538

    Weekend of 12/18/09 to 12/20/09

© Rentrak Corporation 2009 - Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts: Rogers & Cowan for Rentrak Corporation
              Sallie Olmsted                Amanda Bartz
              (310) 854-8124                (310) 854-8151
              solmsted@rogersandcowan.com   abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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