LOS ANGELES, Dec. 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of December 25 through December 27, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, December 27, 2009 include:

                                            Weekend
    Rank   Title          Distributor       Gross       Cume         Locations
    ----   -----          -----------       -------     ----         ---------
    1      Avatar         20th Century Fox  75,000,000  212,268,053  3456
           ------         ----------------  ----------  -----------  ----
    2      Sherlock
           Holmes         Warner Bros.      65,380,000   65,380,000  3626
           --------       ------------      ----------   ----------  ----
    3      Alvin And The
           Chipmunks: The
           Squeakquel     20th Century Fox  50,200,000   77,051,277  3700
           -------------- -------------     ----------   ----------  ----
    4      It's
           Complicated    Universal         22,114,420   22,114,420  2886
           -----------    ---------         ----------   ----------  ----
    5      Up In The Air  Paramount         11,755,000   24,518,000  1895
           -------------  ---------         ----------   ----------  ----
    6      Blind Side,
           The            Warner Bros.      11,730,000  184,387,000  2766
           -----------    ------------      ----------  -----------  ----
    7      The Princess
           and the Frog   Disney             8,683,000   63,357,000  3475
           ------------   ------             ---------   ----------  ----
    8      Nine           The Weinstein
                          Company            5,544,000    5,922,000  1412
           ----------     -------------      ---------    ---------  ----
    9      Did You Hear
           About The
           Morgans?       Sony               5,000,000   15,597,000  2718
           ------------   ----               ---------   ----------  ----
    10     Invictus       Warner Bros.       4,390,000   23,365,000  2160
           --------       ------------       ---------   ----------  ----

    11     The Twilight   Summit
           Saga: New Moon Entertainment      3,000,000  280,923,522  1593
           -------------- -------------      ---------  -----------  ----
    12     Disney's A
           Christmas
           Carol          Disney             1,356,000  135,952,000  1245
           ----------     ------             ---------  -----------  ----

    Weekend of 12/25/09 to 12/27/09

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts: Rogers & Cowan for Rentrak Corporation
              Sallie Olmsted                         Amanda Bartz
              (310) 854-8124                         (310) 854-8151
              solmsted@rogersandcowan.com            abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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