Rentrak Expands Contract With Nexstar Broadcasting By Adding Two TV Stations In Burlington, Vermont —Now 12 Nexstar TV Stations in Seven Markets Under New Contract—
PORTLAND, Ore., Aug. 13, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced an expansion of its partnership with Nexstar Broadcasting Group. The new multi-year local TV ratings contract adds audience viewership, segmentation and purchaser metrics via Rentrak's StationView Essentials service to Nexstar's Burlington, Vermont broadcast operations.
The agreement will allow Nexstar Broadcasting to merchandise not only the quantity of its program audiences but also the relevance and engagement of its viewers across a wide variety of specific attitudinal and behavioral profiles.
Nexstar Broadcasting Group, which first signed with Rentrak in 2010 in two markets, now uses Rentrak as its sole ratings currency in seven different markets.
"Nexstar Broadcasting is focused on enhanced and new marketing solutions for our clients. Understanding the need for viable and robust next generation information that can be provided to our clients in geo-targeting and consumer segmentation with purchase behaviors is valuable in today's television landscape. As such we look forward to the expansion of our association with Rentrak for the benefit of our advertisers and their marketing success in the Burlington and Plattsburgh communities," said Tim Busch, executive vice president and co-chief operating officer at Nexstar.
"We are excited to welcome Nexstar's Burlington properties to Rentrak's family of station clients," said Steve Walsh, executive vice president of local market television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 220 stations currently subscribe to Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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