-Wii Holds the Top Spot for Sell Through While X-box Dominates Rentals-

PORTLAND, Ore., June 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the entertainment industry, today announced the new service, Ad Monitor for Video Games, an interactive database of advertising circulars from major retailers built directly from the feedback of video game publishers, providing users with analytics along with the most granular automated brand space tracking available.

Separately, Rentrak released the year-to-date (YTD) top selling and renting video game titles in advance of the 2009 Electronic Entertainment Expo (E3), the world's premiere trade show for computer and video games and related products.

With the percentage of American video game players steadily increasing, Xbox cumulative rentals made it the top-performing platform in the category. Mature-rated titles continue to control the top renting video games; up from 2007 when only four of the top ten renting games where rated mature. After more than one year since its initial release, Mario Kart Wii from Nintendo represents the only top-ranked rental title rated for "everyone."

Top 10 Selling Console Video Games (YTD)

    Rank  Title              Platform  Release Date  Distributor Name  Rating
    1     Wii Fit w/Balance    Wii      5/21/2008        Nintendo
           Board                                                          E
    2     Resident Evil 5      X360     03/13/2009        Capcom          M
    3     Halo Wars            X360     03/03/2009       Microsoft        T
    4     Killzone 2           PS3      2/27/2009          Sony           M
    5     Street Fighter IV    X360     2/17/2009         Capcom          T
    6     Mario Kart w/Wheel   Wii      4/27/2008        Nintendo         E
    7     UFC 2009: Undisputed X360     5/19/2009          THQ            T
    8     Resident Evil 5      PS3      3/13/2009         Capcom          M
    9     Guitar Hero:         X360     3/29/2009       Activision
           Metallica                                     Blizzard         T
    10    Fallout 3            X360     10/28/2008   Bethesda Softworks   M

Source: Rentrak Retail Essentials. Rank based on consumer spending via aggregated point-of-sale data from brick-and-mortar sales channel.

Top 10 Renting Console Video Games (YTD)

    Rank  Title               Platform  Release Date  Distributor Name  Rating
    1     Call Of Duty: World   X360     11/10/2008      Activision
           At War                                         Blizzard         M
    2     Gears Of War 2        X360     11/07/2008       Microsoft        M
    3     Resident Evil 5       X360     03/13/2009        Capcom          M
    4     Saints Row 2          X360     10/14/2008         THQ            M
    5     Halo Wars             X360     03/03/2009       Microsoft        T
    6     Fallout 3             X360     10/28/2008   Bethesda Softworks   M
    7     Fable 2               X360     10/21/2008       Microsoft        M
    8     Mario Kart Wii        Wii      04/27/2008        Nintendo        E
    9     Call Of Duty: World   PS3      11/10/2008      Activision
           At War                                         Blizzard         M
    10    Grand Theft Auto IV   X360     04/29/2008     Rockstar Games     M

Source: Rentrak Home Video Essentials. Rank based on consumer spending.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction(R) distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles and New York City. For more information on any of Rentrak's services, please visit www.rentrak.com.

    Contacts for Rentrak:
    Rogers & Cowan
    Sallie Olmsted / Amanda Bartz
    (310) 854-8124 / (310) 854-8151
    solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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