--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Nov. 30 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 16 through November 22, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 11/16/2009 - 11/22/2009:

Index   Rating
Rank    Rank       Series                          Network     Index

1         3        Dancing With the Stars*           ABC         183
2        10        The Mentalist                     CBS         163
3         7        NCIS                              CBS         163
4         9        Grey's Anatomy                    ABC         156
5       156        Sortilegio                        UNIV-B      156
6        13        The Good Wife                     CBS         153
7        18        Criminal Minds                    CBS         152
8       122        Holiday in Handcuffs              ABCFAM      151
9       197        En nombre del amor                UNIV-B      148
10      140        Ni Hao, Kai-Lan                   NICKJR      147
11       29        House                             FOX         146
12       19        CSI: NY                           CBS         145
13       15        CSI: Miami                        CBS         145
14      106        Sons of Anarchy                   FX          145
15      114        White Collar                      USA         144
16        5        Dancing With the Stars**          ABC         143
17       33        Bones                             FOX         143
18       14        CSI: Crime Scene Investigation    CBS         142
19       12        NCIS: Los Angeles                 CBS         142
20       91        Monk                              USA         141
21       26        Private Practice                  ABC         139
22       22        Survivor: Samoa                   CBS         138
23       90        Tyler Perry's Meet the Browns     TBS         137
24       54        NUMB3RS                           CBS         137
25       57        Medium                            CBS         137

         NOTE:*  This is the 120 minute 11/16 telecast
              ** This is the 60 minute 11/17 telecast

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
          Sallie Olmsted                         Amanda Bartz
          (310) 854-8124                         (310) 854-8151
          solmsted@rogersandcowan.com            abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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